FC Bayern Presents Annual Balance: New Record Numbers with the Record Champion

FC Bayern München presents unusually strong figures at its annual general assembly on November 25, 2017, and even outstrips Real Madrid with its balance sheet. to some extent, the German competition can’t keep up in terms of revenue and sponsorship growth.

The Bavarians are bursting with strength: Robert Lewandowski flexes his muscles.
The Bavarians are bursting with strength: Robert Lewandowski flexes his muscles.

FC Bayern’s revenue rose by more than 20 percent, to 626.8 million euros, in the 2015/16 season. Last year, its revenue of 523.7 million euros was still significantly below the value of the previous season. The Bavarians increased profits to 53.9 million euros before taxes and 33 million euros after taxes.

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“We’re at an outstanding position, and economically we continue to be at the highest Champions League level,” Chief Financial Officer Jan-Christian Dreesen told the “Frankfurter Allgemeine Zeitung.”

Read here: Bayern’s communication executive in an exclusive interview: How We’re Planning Our Digital Future.

FC Bayern significantly increasing sponsorship proceeds

FC Bayern also increased it sponsorship proceeds by a hefty 49 percent through internationalization: from 113.9 million euros last year to 169.7 million euros. From the German Telecom alone the Bavarians get 35 million euros for advertising on the front of their jerseys.

Read here: What the Bundesliga clubs get from their major sponsors

The competition from the Bundesliga can no longer keep up with these record totals: Borussia Dortmund only totaled 376.3 million euros last fiscal year. Even Real Madrid, at a turnover of 600 million euros, was still roughly six million euros behind FC Bayern. 

The numbers even have a further potential with Munich’s ever stronger presence abroad: they recently concluded a collaboration with a Chinese eco-park. They concluded a sponsorship agreement with Procter & Gamble.

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