Basse, who will retire after nine years at the helm of Eurosima, said that Prins embodies the “new generation of 30 to 40 year olds”. Eurosima is a competitive surfing association which represents the interests of the surfing industry.
Basse hands over presidential office in-house: He was himself co-founder of Rip Curl and has now appointed Prins as CEO of the company. Basse resigned because he believed the surf industry needed a “new and fresh approach in many ways”.
Eurosima has a total of 180 members, including 122 brands and 58 service providers. The Surf Industry Manufacturers Association was initially founded in the US. There, a president of Rip Curl, Kelly Gibson, is also at the head of the company.