
Over the last 13 years, Strate held various marketing positions in the boardsports industry at Reef and Volcom. For the latter, he steered marketing in the German and Austrian markets for a decade.
Besides him, Arne Strate the industry federation’s operational team comprises Mark Held, secretary-general, Pauline Shepherd, responsible for market research, Pamela Ravasio, in charge of CSR and sustainability, Penny Taylor, event manager, and Lucy Ryan, office manager.