
John John Florence, known as JJ in the surf scene, is one of the greatest pipe surfers in the world. In October he became the 2016 World Surf League Men’s Champion. Dakine’s John John Florence collection will be available from March 2017, as the company shared.

“Following his most successful surf season – while using Dakine leashes and accessories – Dakine is stoked to have John John officially representing our surf accessory products,” said Micah Nickens, Dakine’s surf marketing director.