Columbia Sportswear: Realignment of Corporate Leadership Team

Columbia calls it "strategic realignment": The sportswear company from Portland (Oregon/USA) announces numerous changes within the top management of its company. One major change: CEO Tim Boyle has resumed its former role as president of the company and thus replaces Bryan Timm. 

Columbia Sportswear announces changes in the leadership team.
Columbia Sportswear announces changes in the leadership team.

Receive the latest sports-business news via email: Subscribe to our gratis newsletter at >>>

Effective July 1, 2017 members of the leadership team will be elevated to new roles or take on additional responsibilities, Columbia announced on Wednesday. "We have established strong momentum behind our portfolio of dynamic brands," commented CEO Tim Boyle.


The leadership team has reached consensus on similar values, the president said. "I am confident that the leadership structure we are announcing today will enhance our ability to successfully execute on our strategic plan and to further drive sustainable, profitable growth."

The six important changes within the team: 

  • Tom Cusick will be promoted to Executive Vice President and Chief Operating Officer. He will continue to act as Chief Financial Officer and Treasurer until a successor is appointed.
  • Peter Bragdon will assume oversight of the company's international distributor business and expand his leadership of government affairs, external relations and corporate communications, in addition to his current responsibilities
  • Franco Fogliato will be promoted to Executive Vice President, General Manager. In his new role, Fogliato will oversee the company's wholesale and direct-to-consumer sales functions in North America.
  • Joe Boyle will be promoted to Executive Vice President, Columbia® Brand President and will be responsible for leading the creation of Columbia brand apparel, footwear, accessories, and equipment globally. 
  • Doug Morse will be promoted to Senior Vice President, Emerging Brands and APAC. In his new role, Morse will direct the brand leaders at the company's Mountain Hardwear®, prAna® and Sorel® brands and will oversee the company's businesses in Japan, China and Korea.
  • Matthieu Schegg will be promoted to Vice President, EMEA General Manager where he will oversee the company's wholesale and direct-to-consumer sales functions in Europe.

All six executives will report directly to CEO Tim Boyle.


Columbia grows strong in the outdoor sector

Mid of May President Bryan Timm announced his resignation after 20 years of working with Columbia. Timm widely appeared to be in line to lead the company one day.

Columbia Sportswear noted record sales in 2016 amounting to 2,4 billion US-Dollars.

Video: The best products in outdoor business


Share article Logo
Author: Logo