Asics’ profits halved

The Japanese running shoe manufacturer has announced considerably lower results. Net profit fell in 2015 to approx. €80 million. Net profit totaled approx. €167 million in 2014 – meaning it has dropped by more than 50%.

Asics shoes
Asics was able to increase its sales by 2% in its native Japan.

Negative currency effects were one of the main reasons behind the decrease in profits. The weak Brazilian Real particularly affected the result. However, after adjusting for exchange rate effects, sales increased in North and South America, and in Europe by 14.5% and 15.7% respectively.

Asics has changed its financial-year period. For this reason, the 2014 figures were adjusted to make a comparison with the year ending on 31st December 2015 possible.

Asics has only recently announced it has taken over the smartphone app Runkeeper. The Japanese company wants to catch up with competitors such as Adidas and Nike in matters relating to digital fitness strategies.

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