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China's largest sports brand moves to the European market with Wilson, Atomic or Arc'teryx

Anta Sports about to acquire Amer Sports

Anta Sports is now also moving forward to the European area. China's largest sports brand has submitted an official offer for Finnish manufacturer Amer Sports, which has already been recommended by the company's board of directors. The acquisition would also improve Anta's status in her own country.

Der NBA-Basketballer Klay Thompson ist Antas Werbegesicht in China.
NBA basketball player Klay Thompson is Anta's advertising face in China.

For a long time the rumour about an offer by the Chinese sports goods manufacturer Anta Sports to take over Amer Sports was smoldering. Now the offer is official. A Chinese consortium led by Anta is offering a total of 4.6 billion euros for the acquisition. It would be the biggest purchase of a Chinese company this year.

The consortium, which also includes the technology giant Tencent, has offered 40 euros per share in cash for the manufacturer of Wilson tennis rackets or Atomic skis. The deal has already been unanimously recommended by the Helsinki-based company's board of directors.

Salomon, Arc'teryx or Peak Performance are Amer brands

Anta plans to operate Amer Sports independently of its own company, with a separate board of directors. Shareholders representing approximately 7.91 percent of the shares in Amer Sports have already accepted the deal.

In addition to Atomic, Amer also carries brands such as Salomon, Arc'teryx and Peak Performance and is roughly the size of Anta Sports. As a group, however, the two companies would rise to become the world's number three in the sports industry behind Nike and Adidas. The Amer brand Arc'teryx in particular has already built up a very good reputation in China.

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