No element of the building that houses adidas NYC was demolished, in order to reduce the need for fresh raw materials," says the sports business from Herzogenaurach. Furthermore, clothes hangers and mannequins are made out of recycled materials, "from plastic found in the oceans, in cooperation with Parley for the Oceans."
Adidas CEO Rorsted explains NYC strategy
Adidas' new flagship store follows the company's "Stadium" retail concept and is laid out in the style of a typical high school stadium.
The inauguration of the store – excellently positioned in NYC on the corner of 5th Avenue and 46th Street – attracted countless Adidas athletes, including NFL player DeMarco Murray, Carlos Correa (baseball player with the Houston Astros) and David Villa (soccer star of the New York City FC), as well as Derrick Rose and Joakim Noah, both basketball players in the New York Knicks.
"The athletes and their needs are placed center stage in our new store, adidas NYC," says Adidas CEO Kasper Rorsted. "Located directly on 5th Avenue, we are now offering customers a unique brand experience. adidas NYC is a key element in our strategy 'Creating the New', with a particular focus on influential cities such as New York."