She has developed her professional career linked to enterprise development and the support of SMEs from the public and private side, with a special focus on the culture sector, Spanish language-related economy, entertainment, and sports industry, both in Latam and in Spain. Specializing in project management, networking creation, and business development. Since the beginning of 2015, she has launched the Global Sports Innovation Center powered by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem composed by over 230 companies and institutions from 38 different countries that generate synergies and value projects in the sector.
Iris is also actively supporting women’s professionals in the sports industry both for entrepreneurship and leadership. Her achievements in this labour were recognized by Spanish Association ‘Mujeres and Cia’ that included het in Top 100 Female Leaders of Spain in 2018, same year when sports magazine MetaDeporte recognized her as Top 20 Most Influential Women in Sports Industry. In 2020 Iris was nominated to Globant Awards - Women that Build Edition in Tech Executive category for her work helping women in tech.