Sustainability is becoming increasingly important for the sports and outdoor industry, especially in these challenging times. ISPO has therefore spoke with pioneers in this field. We start the series with visionary Antje von Dewitz, managing director of Vaude.
The Sports Tech Conference was an important part of the exclusively digital ISPO Munich Online and its focus day on digitalization. As a top international community for sports technology, the Sports Tech World Series was involved. ISPO.com has interviewed founder and director John Persico.
The market for wearables has increased more than tenfold in the past five years. And development is proceeding at breakneck speed: wearables as potential corona alarms, smart data glasses, or integration into clothing are just three of many trends.
An innovation by the Swedish brand No More Boots makes ski rental faster and safer in times of the Covid 19 pandemic. Customers can keep the ski boots on their feet right after they have tried them on successfully.
In winter 2020/21, many things will be different in terms of holidays and winter sports due to the Covid-19 pandemic. In order to motivate people to stay active outdoors, Peter Schöffel demands even more customer focus and cross-sector cooperation between the sports and outdoor industry.
The development of innovative new products is an important fuel for the success of the sports industry. We have asked well-known companies about their recipes for success.
FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the treble champion is hoping for a foothold in a huge market.
