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Schöffel celebrates 50 years of outdoors, combining tradition and innovation. In an interview with ISPO.com, company director Peter Schöffel talks about the role of his family business, the new innovation management post and the ISPO Munich.

The outdoor and ski clothing manufacturer Schöffel is currently celebrating an anniversary: The company from Schwabmünchen looks back on 50 years of manufacturing goods for the outdoors. And it’s also repositioning itself for the future: An innovation manager is being appointed, who will report directly to CEO Peter Schöffel. The goal: 10 percent more efficiency.

Learning from the start-up: the fitness app spurs the DAX company on CEO Kasper Rorsted explains the reasons. 

As founder and businessman, Oliver Kahn started his second career from scratch. At the founders’ conference Bits & Pretzels, the former goalkeeper explained how his company Goalplay wants to conquer worldwide soccer markets, what start-ups can learn from him, and why entrepreneurs need “business balls.”

Marathon over soccer and Formula 1: The automobile giant BMW is breaking its own ground in sports marketing.

Starting 2018, the Munich Marathon will have a title sponsor at its start for the first time in its history. The insurance group Generali secured the naming rights for itself until 2020.