Day two of ISPO Shanghai is in the books. That the Chinese sports market is vibrant is no mystery – but sports industry experts at the trade fair revealed also figures that show the most important sports for the sports business in China right now.
After 25 years in Friedrichshafen, OutDoor will be moving to Munich in summer 2019. Roughly one year before, the groundbreaking concept from the European Outdoor Group and ISPO was presented. Andy Schimeck, Chairman of the Federal Association of the German Sport Goods Industry, weighs in.
ISPO Shanghai makes Shanghai the centre of the sports business. Among the highlights of the three-day fair (5.7.-7.7.2018) are the ISPO and Tmall Fashion Show and a visit to a major German football club.
Ralph Scholz is the CEO of an idea and vision, by the name of “The Mirai.” At the ISPO Digitize Summit, Scholz presents the project belonging to the McFIT Group. The fitness platform of the future wants to motivate all people to exercise, and is consistently relying on the opportunities of digitalization to do so.
No-line commerce is the most important trend in digital retail, says expert Matthias Schulte. He explains in an interview what sports retailers need to know about this topic and what today’s customer expects.