Nearly one year after buying the avalanche airbag specialists, SPIN Capital is investing in another sports brand. CEO Stefan Mohr talks in an exclusive ISPO.com interview about growth objectives and the competition’s mistakes.
In terms of sports business and e-commerce, China is the clear trend-setter. ISPO Shanghai 2018 has also shown that the potential of the Chinese sports market is still far from exhausted. The ISPO.com trade fair retrospective compiles the most important trends of the Chinese market.
The European Outdoor Group (EOG) and ISPO have presented the concept for OutDoor by ISPO. Reiner Gerstner, CMO at the technology company TQ, explains what he thought of the launch and what’s to be done now.
FC Schalke 04 will no longer appear in Adidas, but in Umbro jerseys. The club presented the new outfit for the 2018/19 season at ISPO Shanghai in China with the help of its former player Gerald Asamoah. No market has become more important for the Bundesliga team.