The communicative launch of the product starts directly with word-of-mouth and high trust in the renowned ISPO Award quality seal. The award report inspires with a Google placement on page 1 and together with high reach and high visit times the product manages a strong kick-off and enjoys a lot of trust on the shelves.
The ISPO Award runs year-round and is judged four times a year. It is awarded when the customer requests it. The quality seal is awarded together with targeted review-style native advertising. In addition, the innovation is automatically included in the ISPO Award Exhibition.
- Teaser on ISPO.com homepage
- Staged and activated in all newsletters: B2B and B2C oriented
- Targeted distribution via Outbrain & Taboola (B2C) or LinkedIn (B2B)
- Publication on the customer's preferred day
- Part of the ISPO Award Exhibition and communication measures
With the newly designed ISPO Award, the leading international sports platform ISPO honors the industry's highlight products and services. Thanks to the innovations, the award winners are not only in the spotlight at the OutDoor by ISPO and ISPO Munich trade fairs, but also enjoy international coverage throughout the year.