10/17 - 10/18/2018
ISPO Academy Poland

On October 17 and 19, 2017 Poland will once again be in the focus of ISPO Academy. The ISPO Academy Conference will take place in Wierchomla Wielka, in southern Poland.

Polish Sports Retailers, Journalists and Industry Professionals can expect two in-formative days with panel discussions, seminars and workshops on topics like E-Commerce developments, Staff Management, Retail Marketing strategies, Corporate Social Responsibility and Customer Service.

Program details will be announces soon. All lectures will be translated simultaneously into Polish/ English.

October 17, 2017 | Event for Journalists, room: sala obrad

from 11:00
Check in hotel and registration
12:00 - 12:45
MARMOT press conference
12:45 - 13:30
AKU press conference
13:30-14:30
Lunch
14:30-15:00
PRIMALOFT press conference
15:00-16:00
NIKWAX press conference & special presentation in swimming pool
16:30-18:00
General Assembly of Polish Outdoor Group

room: sala obrad

18:30-20:00
Panel Discussion powered by ISPO & Polish outdoor Group

How to identify and win new target groups for outdoor stores, panel discussion ISPO & POLISH OUTDOOR GROUP, room: sala konferencyjna

Speakers: Piotr Święch-The North Face, Rafał Tyszkiewicz-Columbia, Adam Zych-Raven, Janusz Pieła-Larix, Martes Sport, OTCF, Witold Kowalski-WK Profit Consulting, Jerzy Osika-Promedia

20:00-22:00
Dinner, Tysina restaurant

October 18, 2017 | Seminar for Retailers, room: sala konferencyjna

10:00-10:15
Welcome
10:15-11:45
Cash flow management in sports and outdoor company including effective storage rotation

Witold Kowalski, WKProfit Consulting, Poland

11:45-12:45
Developing a sustainable Retailer

Developing a sustainable Retailer - Supplier relationship as a part of cash-flow management in company/ Jan Schapmann, Marmot, Germany

11:45-12:00
Coffee break
12:00-12:30
Visual merchandising in numbers

Visual merchandising in numbers – how to measure the effects of VM’s actions / Witold Kowalski, WKProfit Consulting, Poland

12:30-14:00
How to win the customer loyalty

How to win the customer loyalty – loyalty programs and other effective ways to establish long-term relations / Jerzy Osika, Promedia, PolandMonika Kiedrowicz, ProExpo

14:00-14:30
Pop-up stores – new concept in retail

Jerzy Osika, Promedia, Poland

14:30-15:30
Lunch
15:30-16:00
Added value in selling premium products as a sales argument

Fabio Miotto, AKU, Italy

16:00-16:40
Event marketing as an effective tool of good communication

Anna Wróblewska, Projekt 77, Poland

16:40-17:10
Lottery
16:00-17:00
Workshop - Selling at Amazon – practical aspects and case studies

Mark Kock, Ultrapower, Germany

17:00-18:00
Export subvensions 2018 for Polish Sports industry in practice

Monika Kiedrowicz, ProExpo, Poland

18:30-20:00
Inspiration speach of Stefana Glowacz

Inspiration speach of Stefana Glowacz – one of the best world climbers / The Ambassador of MARMOT brand, room: sala konferencyjna

20:00-24:00
Evening get-together, outside area

Evening get-together, outside area with campfire in front of hotel, hotel lobby, Kamieniołom Club Attractions/ highlights: regional band, campfire with sussages, regional cusine, dances to late night hours and photos with Stefan Glowacz (Green Box photos in hotel lobby).

October 18, 2017 | Event for Journalists

08:00-14:00
Trekking on Jaworzyna Krynicka combined with apparel and shoes testing

Group will be guided by Mateusz Tomaszczyk, Beskidy Mountains tour guide.

14:30-15:30
Lunch, Tysina restaurant
15:30-17:30
Relax in wellness area (swimming pool, sauna, Jacuzzi, relaxing massage)
18:30-20:00
Inspiration speach of Stefana Glowacz

Inspiration speach of Stefana Glowacz – one of the best world climbers / The Ambassador of MARMOT

20:00-24:00
Evening get-together, outside area

Evening get-together, outside area with campfire in front of hotel, hotel lobby, Kamieniołom Club Attractions/ highlights: regional band, campfire with sussages, regional cusine, dances to late night hours and photos with Stefan Glowacz (Green Box photos in hotel lobby).

October 19, 2017 | Seminar for Industry, room: sala konferencyjna

07:00-8:00
Buff WAKE-UP Run – trail running
09:00-9:15
Welcome
09:15-9:55
ISPO Sports Evolution Report

ISPO Sports Evolution Report – transformation of sports market, changes in customer role, chances and threats / Christoph Rapp, ISPO Team, Germany

09:55-10:35
ISPO 2018 news– new segmentation of the prodcuts offer in halls

ISPO Team, Germany

10:35-10:50
Coffee break
10:50-11:50
Designing the promise: the role of branding in sports marketing

Imre Jernei, ZIIJN, Poland

11:50-12:50
Digital marketing at the trade fairs

Maciej Przywecki, VMG, Poland

12:50-13:10
Coffee break
13:10-13:55
Open Eyes Economy: new generation of social responsible business

Mateusz Zmyślony, Eskadra, Poland

13:55-14:10
Why its’s worth being a „Dr Clown”

Why its’s worth being a „Dr Clown” – how everyone can treat by laugh. Examples of CSR projects in “Dr Clown” Foundation / Katarzyna Dera, Foundation „Dr Clown”, Poland

14:10-14:20
Coffee break
14:20-15:05
How to communicate, so they could publish and read

How to communicate, so they could publish and read – about communications between brands and media and bloggers / Monika Bartnik, RunAndTravel, Poland

15:05-15:35
Communication of product and collections through the cooperation with fashion stylists

Kasja Michorowska, CKM, Poland 

15:30-16:30
Lunch

October 19, 2017 | Workshops for Retailers, room: sala obrad

9:00-11:00
Outdoor footwear prodcution

Outdoor footwear prodcution – workshops supporting the sales of outdoor premium footwear brands in retail / Giulio Piccin, AKU, Italy; Adam Zych, Raven, Poland
Philosophy AKU PLUS* - case study of italian shoe brand AKU*AKU Plus: Technology & Production, handcrafted vs. mass production, quality & innovation, suppliers chain, social and eco-responsibility, sales arguments for retail

11:00-11:30
Coffee break
11:30-12:30
GORE membrain in shoes– types and usage

Jakub Dyrlico, GORE

12:30-13:00
Coffee break
13:00-14:00
Primaloft Performance Fabrics – innovative yarn and fabrics

Bartosz Lassak Primaloft

14:00-14:30
Coffee break
14:30-15:30
Waterproofing, cleaning and conditioning in outdoor appareal, shoes, accessories on the example of NIKWAX products

Workshops & special presentation in the swimming pool / Michael Vassar, NIKWAX, Great Britain, Tomasz Kruk, Nikwax, Poland

15:30-16:30
Lunch
After 16:30
End of event

Information & Registration

We are looking forward to hearing from you!
Please contact us via telephone or Email for information or assistance.

Joanna Biernacka-Goworek: +48 695 744 503;

Agata Białek: +48 537 884 969

Email: info@pro-business.eu