ISPO Collaborators Club - How your company benefits

Your access to Consumer Experts

Activate   Develop   Test

... with independent Consumer Experts

Your Business Member Benefits

From idea development to product testing to market launch - the ISPO Collaborators Club is a community activation platform that leverages the expertise of independent consumer experts. We offer various opportunities through direct access to sports enthusiastic consumers from all over the world.

Co-Creation & Product Test
Co-Creation & Product Test

Develop ideas and products with Consumer Experts that perfectly suit you and test whether your ideas, products or campaigns resonate with your target audience

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Key Opinion Leaders
Key Opinion Leaders

Save on expensive media spending with access to independent consumer experts

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Sales Push
Sales Push

Push sales and reach your customers with product drops, sales promotions, and more.

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Targeted Invitations
Targeted Invitations

Segment your target group and invite relevant guests to brand and shop events

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Business Circle
Business Circle

Benefit from the exchange with other business members (brands and dealers)

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Consumer Insights
Consumer Insights

Get the latest brand ranking from Collaborators or create your own surveys

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"We couldn’t have asked for a better community of outdoor people to test the Land Rover Explore Outdoor Phone."

John Helliwell, Senior Brand Marketing - Landrover Explore, Bullitt Group Ltd

Success Stories of our Business Members

Whether you are a start-up or an established brand - in the ISPO Collaborators Club you can profit from the concentrated expertise of consumers. These examples show how business members have already benefited from the insights and tests of the Collaborators Club.

Product Testing for X-Bionic

The testers received the "Effektor Running Set" from X-Bionic®. In an open discussion forum, they tested and evaluated the product, gave feedback and became brand ambassadors via their private social media channels and blogs.

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Prototype Testing for Land Rover

With a beta test by outdoor enthusiasts, Bullitt Group and Land Rover have gained valuable consumer insights on features and perfect pre-launch communications for their outdoor cell phone for more visibility in the industry.

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Product development for Dachstein

In three phases, enthusiastic outdoor athletes from the ISPO community worked together with Dachstein to come up with ideas and suggestions for an individual hiking boot - from development to marketing.

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Market Research Survey for Bosideng

The Chinese down jacket specialist Bosideng also wants to take off in the West. The ISPO Collaborators Club has helped with the market entry with exclusive consumer information through a Europe-wide survey focusing on the DACH region.

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Our Services for Business Members
  • Business Member
    free
    • exclusive access to the Consumer Insights Report

    • exclusive delivery of new case studies at the time of publication

  • Business Member
    12.000 Euro/year
    • a project of your choice: from testing to surveys to co-creation

    • a sales push in the community

    • exclusive access to the Consumer Insights Report

    • Duration: 12 months with start time of your choice

    • Packages with more projects are possible for an additional charge

Questions or wish for individual package? Contact us

Benefit for free with the ISPO Consumer Insights Report

The ISPO Consumer Insights Report is the unique trend barometer of the sports and outdoor industry. Curated and interpreted by ISPO experts, the report provides valuable insights into the perception of brands and trends of the future every quarter.

As an ISPO Business Member, you receive free access to the latest Consumer Insights Report. All you have to do is click on the button below, fill out the form and submit it.

ECCO Outdoor

Innovation has been core to our history here at ECCO Outdoor, and it remains crucial for us in order to keep delivering to our #MadefortheElements promise. We are excited to, together with the ISPO Collaborator’s Club, tap into an active outdoor community to make our products even better and to bring innovation even closer to the end-user! We want to thank you and are thrilled to go on this journey together with you – the collaborators, brand partners and ISPO.

Ecco

Free Whitepaper: Community as a Development Partner

Discovering hidden customer needs, generating new ideas, promoting innovative products - the Collaborators Club redefines the relationship between consumers and companies:

  • Enter into direct exchange with consumers who have a particularly high interest in innovations and new products.
  • With the uncomplicated comment system, your brand and consumer experts can discuss new ideas and product features.
  • Select testers and developers according to your criteria and ensure a high level of quality.
  • Everyone in the community has one thing in common - a passion for sports.

Discover how companies can benefit from Consumer Experts as a development factor in our free whitepaper.

Read the Whitepaper here
Case Study X-Bionic

"Not only did we receive detailed, high-quality feedback from sports-loving consumers, but we were also able to launch new media collaborations through the ISPO network."

Patrick Lambertz, CAO & Communications, X-Technology Swiss R&D AG

What our Consumer Experts Say