The sixth ISPO Innovation Forum takes a look at future “Trends, Target Groups and Business Opportunities” and provides industry-oriented know-how revolving around the bicycle in three thematic blocks. Starting with the workshop “Mega Trend Bicycle: New Target Groups and Markets”, the day continues after the lunch break with “A Changing Industry: New Products, Services and Marketing Strategies”. In closing, the conclusions will be presented in a panel discussion. The evening ends with a party, the perfect opportunity to continue the discussion and networking.

Running parallel to ISPO BIKE, the ISPO Innovation Forum has been instrumental in bringing representatives of the industry, retail, government, the sciences, media, NGOs and associations together at one table. Interested parties are welcome to actively participate in the ISPO Innovation Forum and do their part in shaping the future of the cycling industry.

www.ispo.com/innovationforum