Erima scores well in Germany
Erima has announced a new endorsement deal with one of the top German handball teams, SG Flensburg-Handewitt. The German team sports brand, which was once a property of Adidas, reports that it managed to raise its sales in the German market by 9.3 percent in 2012, thanks to its numerous sponsorships, its NOS program and...
New Balance signs its first tennis sponsorship
New Balance continues to add new sponsorships, contrary to its previous philosophy. The latest deal is the brand’s first in the tennis sector, and according to the Toronto Globe and Mail newspaper, its value is in a range that is usually reserved for the world’s top five players. The contract is with Milos Raonic, a...
New Chinese deals with NBA teams
With basketball gaining increasing visibility in their domestic market, two Chinese sports brands, Li-Ning and Peak Sports, have signed separate deals to become official partners of two teams of the National Basketball League: the Miami Heat and the Toronto Raptors, respectively. The contract with the Miami Heat, current world champion in the league, is for Li-Ning a...
Thomas Keppler walks away from Uhlsport
After the end of February, Thomas Keppler will leave Uhlsport, the German team sport company, at his own request to accept a new professional opportunity. The 45-year-old manager has served the company for no less than 17 years, of which the last six saw him in the position of managing director in charge of sales,...
Canterbury invites England fans to “join the lineup” of its sponsored team
Canterbury announced that Geoff Parling, who plays for the Leicester Tigers team and for the national England rugby team – both sponsored by the company – has become its newest brand ambassador. Meanwhile, Canterbury is using a new interactive 3D photo booth at the Twickenham stadium that allows fans of the English Rugby Football Union...
The NBA gets busy in Europe, Mexico and China
The NBA is going to hold its third regular match in Europe next Oct. 2 with a game between the Detroit Pistons and the New York Knicks in London next Oct. 17. It will be the 16th regular in-season NBA playoff ever staged outside the U.S. The NBA is also holding several pre-season matches in...
Babolat takes its step on Wimbledon’s lawn
As the new supporter of the Wimbledon tennis tournament next summer, Babolat, the French tennis brand, has presented the shoe models that will be the official footwear worn by the ball boys and girls during the entire tournament. The new shoes are called SFX Wimbledon and Drive Wimbledon. The sponsoring deal between Babolat and the...
Dwyane Wade is reportedly switching from Nike to Li Ning
The American NBA champion, who plays with the Miami Heat team, has reportedly confirmed that he will stop endorsing Nike’s Jordan brand, although Michael Jordan has been his idol. Wade switched from another Nike brand, Converse, to Jordan in 2009, and his contract expired at the end of last month. Sources said that Wade is...
Over 10,000 players want squash to be an Olympic sport
More than 10,000 people in every continent have signed up to play squash in a single event on Saturday, Oct. 20. This year’s World Squash Day will be staged in support of a new bid by the World Squash Federation to get the sport included in the agenda of the 2020 Olympic Games. The decision...
Babolat previews its future interactive technology
The game of tennis will not been the same from next year on, after the planned introduction by Babolat of a revolutionary, patented “play & connect” system. Journalists from all over the world were treated yesterday to Babolat’s first demonstration of the system at Paris’ Roland-Garros stadium, on the eve of the French Open. They...
