Advice is the major weakness of online retailing, survey says
One third of German internet users see the lack of advice as the main problem with online shopping. This is the result of a recent survey conducted by TNS Emnid Media and Social Research commissioned by Intersport Germany. Just a few weeks ago, the buying group launched its own internet sales platform. About one quarter...
Erima is back in the Nordic countries
After about 20 “sabbatical” years, Erima, the German brand for team sports, tennis, running and other sports, is back in northern Europe. Just a few days ago, the company set up its own subsidiary in charge of Denmark where team sports, notably handball, is an especially interesting category. The company is based in the Danish...
Nike remains only sporting goods label among world’s top 100 brands
BrandZ, described as the world’s largest brand equity database, has released this year’s annual ranking of the world’s 100 most valuable brands. The only sporting goods company to make it onto the list (again) is Nike at number 56. However, it dropped 12 places from #44 and lost 3 percent of its brand value to...
Deuter inaugurates new headquarters
Deuter, the specialty manufacturer of backpacks and sleeping bags, inaugurated its brand new headquarters last week. The site in Gersthofen outside Augsburg, Germany has a total surface area of 20,000 square meters. The three-story main building comprises 2,100 square meters for offices plus 100 square meters for a shop. The warehouse occupies some 7,200 square...
W-Diamond Group sells Bobby Jones to investor
W-Diamond Group Corporation from New York and the family of golf legend Bobby Jones have agreed to grant a long-term license for golf equipment, apparel and other golf-related products under the Bobby Jones brand name to the Waitt Company. In return, Waitt will acquire all operating assets to run Bobby Jones under the helm of...
Soccer world cup in Brazil: Intersport and Fifa play it again
Fifa, the world soccer federation, and Intersport International have sealed an agreement which grants the world’s largest network of sporting goods retailers the exclusive right to appear as official world cup retail partner in Brazil next year. Intersport operated the official world cup shops at the women’s world cup in 2011. The plan is to set...
Dynafit creates research center in Åre
The Munich-based ski touring company is building a research center in the Swedish town of Åre where Dynafit will share its offices with the Swedish Winter Sports Research Centre. The research institute is described as one of the three leading, international think tanks for snow sports research. The new Dynafit Development Centre will be used...
ISPO BIKE’s Innovation Forum to focus on urban mobility
ISPO’s 7th Innovation Forum will take place on July 26 within the framework of ISPO BIKE. The conference’s motto is “Urban Biking – Global Networks” and brings together sector experts from all over the world. The key-note speech will be given by Mikael Colville-Andersen of Copenhagenize Consulting, the firm that awards the world’s bike-friendliest cities...
Fair Wear award goes to Mammut, Odlo and Schöffel
The Fair Wear Foundation (FWF) has granted its “Best Practice Award” to three outdoor and sportswear companies, Odlo, Mammut and Schöffel. The non-profit organization has praised the brands’ efforts to cooperate and provide outstanding examples of how to improve working conditions in their own factories and/or affiliated manufacturing partners in their respective supply chains. Last...
Galaxy Brand Holdings acquire Avia and Nevados from Brown Shoe Company
Brown Shoe Company, has announced that it is selling Avia, its brand of running, walking and fitness-oriented footwear, along with Nevados, an outdoor shoe brand, to Galaxy Brand Holdings for $74 million. Back in February 2011, Brown Shoe bought the labels as part of a package with the assets of American Sporting Goods for $145...
