Gore-Tex, too, introduces new logo
Gore-Tex is introducing a new logo for the 2013-14 fall/winter season. The manufacturer of breathable and waterproof membranes is aiming to improve brand visibility on products utilising their technology. The idea is to further differentiate these products from the competition, notably in those key shops where 70 percent of all purchase decisions are taken. This...
New Logo: triangularly yours, Reebok
From 2014, Reebok is to introduce a new delta logo for its entire brand and collection. Reebok already uses the Greek delta for some of it’s fitness products. The new logo will replace the so-called vector logo, which replaced the British Union Jack some three decades ago and has been the brand’s icon ever since. Erich...
Standing in the rain, Dorel lowers expectations and staff
The leisure division of Dorel Industries, the Canadian owner of bicycle-related brands, such as Schwinn, GT, Cannondale, Mongoose and Sugoi, is suffering due to bad weather conditions in North America and Europe where sales have been lower than expected. In consequence, the company is taking down its guidance for the second quarter – results to...
New Era launches revised store concept for Europe
New Era, the U.S. headwear company, is opening its second corporate store in Germany – the fifth in Europe – on Aug. 1. The shop is located in MyZeil, a prestigious shopping mall in down-town Frankfurt, and has a selling surface of 250 square meters. The other European New Era doors are located in Berlin,...
Puma’s strong man sets homework for new chief executive
François-Henri Pinault, the man in charge of PPR, the holding company that is about to change its name to Kering, has prepared a to-do list for Björn Gulden, the new chief executive of Puma. Puma is one of PPR’s family of luxury, sports and lifestyle brands. In an interview with the German newspaper Frankfurter Allgemeine,...
After a record year, Intersport International moves into new markets
Intersport International Corporation (IIC) now has officially confirmed its figures for 2012, which was a record year for the globally operating retail network. Retail sales increased to €10.2 billion from €9.9 billion in the previous year. These figures don’t include sales generated by The Athlete’s Foot, the franchise organization of sporting goods retailers that was acquired...
VF outlines ambitious growth plan for its outdoor and action sports brands
VF Corporation, the owner of a wide range of fashion and sports brands including Wrangler, Lee, Timberland, The North Face, Vans, Nautilus, Eagle Creek, Jansport and Eastpak, has presented a strategic plan to boost its sales to $17.3 billion by 2017. The earnings per share should then reach $18 by this point. The group has...
Nike’s Cambodian supplier plays hardball with workers
Sabrina (Cambodia) Manufacturing, the Taiwanese-controlled company which manufactures apparel for Nike, has unleashed the big guns in an attempt to get the situation at its plant in Kampong Seu under control. Over the past few weeks, the employees have been asking, as reported, for additional pay, a request fueled by various incidents which jeopardized the...
Wavegarden’s full scale demonstration wave pool is up and running
Wavegarden, the former ISPO AWARD winner, has inaugurated its first full scale demonstration facility featuring the longest and highest man-made surfing wave in the world. The wave pool is located in the Spanish Basque Country and is capable of creating tube waves that peel for more than 220 meters. The waves meet the standards of...
Theft continues to be major problem in German shops
EHI Retail Institute, has compiled detailed figures on the amount of theft from German shops. The retail trade suffered a “gap in inventories” worth €3.8 billion in 2012. It’s thought that 50 percent of this lost value is due to theft. Some €800 million of goods is said to be stolen by retailers’ own staff, while...
