One Way, the Finnish Nordic sports brand, has introduced a new web-based platform, with weekly updates on cross-country skiing and other cross country sports. The URL is http://www.onewaysport.com. One Way designs and markets ski poles and technical apparel, footwear and accessories for cross-country skiing, Nordic walking and other outdoor sports. The brand is the official supplier for all the competitions around Vasaloppet in Sweden, the longest and most popular ski marathon in the world. One Way is also an official supplier of the French Nordic ski team.