Besides tennis (see our story today on Babolat), the game of golf is also benefiting from major new advances in digital technology. Nike Golf announced today the introduction of a new app and website designed to provide golfers with an innovative digital tool to improve, track and share their golf game. The new Nike Golf 360 application – or the NG360 App for short – helps golfers to keep statistics on various parameters including their scoring average, driving accuracy and average putts per round. It allows them to upload and compare videos of their golf swing to coaches and friends. It gives access a functional training system developed in partnership with the Gray Institute. Naturally, it also allows the user to check out Nike’s range of golf products. The app is being launched in the U.S.now. It will become available in Europe later this year. You can watch a video about the NG360 App on YouTube here: http://www.youtube.com/watch?v=4RscoFWh9X0