- Expands outdoor sports opportunities through this leading international canoeing trade show
More than ever, sports retailers
need to recognize trends and keep their eye on developments in the sporting
goods market. To help, ispo winter provides the best possible overview of all
facets of the sports market. Beginning in February 2009 ispo will work with a
new partner: the international canoeing trade show, Kanumesse. “We’ve enjoyed a
friendship with Mr. Fürsattel, the organizer of the Nuremberg-based trade show,
for a long time, and we can fall back on common interests, which will come to
play in the new collaboration,” says Markus Hefter, Exhibition Group Director
for ispo winter.
Under the terms of the new agreement
ispo winter and Kanumesse will be present at each other’s events. The
information booth of Kanumesse, the international canoeing sports trade show,
will be located in the Outdoor area, in the passage between the East entrance
and hall B6 at the New Munich Trade Fair. Visitors will have the opportunity to
get first-hand information on Kanumesse and find out what opportunities and
potential this market offers.
Canoe sports innovations have long
made their way into the outdoor, camping, leisure, and fishing retail stores.
This is a clear indication that individual sports segments are no longer
strictly divided, resulting in many beneficial synergies waiting to be taken
advantage of. What started with waterproof packs has become a successful
supplementary business for resourceful retailers: from collapsible boats,
fishing kayaks, to easy-to-use boats for everyone – the industry is ready for
the market of the future. The sport has also undergone an image change from
extreme sport to a leisure activity, which currently boasts the highest growth
rate.
More
information is available at www.ispo.com or
www.kanumesse.de MK/vH
