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BLACKYAK looks back on a turbulent year. The premium brand has its first season in the European and North American stores behind it. The outdoor equipment supplier comes from Korea and is the market leader in the world's second largest outdoor market.
Maximilian Nortz, Managing Director of International Business at BLACKYAK, speaks of a dazzling start when reviewing the first twelve months in the US and Europe.
Whether it's jackets, mid-layers, fleece shirts or pants, the brand's effort is to combine "high-functionality technology with clear design lines," says Nortz. To achieve this, BLACKYAK is committed to a number of development and production partners, who, according to the Managing Director, have chosen the company very carefully.
A fascinating challenge stands before Maximilian Nortz: to bring the Korean market leader in outdoor retail, BLACKYAK, to Germany. A challenge, which BLACKYAK’s Managing Director of International Business – Europe, along with his team, is taking on with military precision.
They began to implement their plan for entry into the European market two years ago, and now BLACKYAK are presenting their collection, available at select retailers in the coming fall, at ISPO MUNICH 2016. We had the opportunity to chat to them about their market entry, trading, and innovations for the outdoor market.
Mr. Nortz, this has been in the pipeline for a long time, and is finally going to become a reality at ISPO MUNICH 2016 – BLACKYAK is venturing onto the market in Europe.
BLACKYAK is coming to the European Market. After two years of development, South-Korean outdoor-specialist BLACKYAK presents its first collection specifically designed for the European market.
BLACKYAK was founded in 1973 by Tae Sun Kang – back then under the name Dongjin Mountain. The current name has been a registered trademark since 1996. Mr. Kang, a professional mountaineer, founded the company as he noticed that he couldn’t find the appropriate equipment for extreme tours in his own country. So he decided to enter he mountain sports sector himself, with his first shop in Seoul.
In the 1990s, he continued the expansion of BLACKYAK step by step. In 1998 the company entered the Chinese market with the opening of the first shop in Beijing. At the end of 2012, the Korean brand had 166 points of sale in China. 100 of them company owned mono-label stores; the rest sold through multi-sports stores.