On this point both Barcelona speakers Jaume Ferrer, Sports Panel Director, and Christoph Rapp, ISPO International Sales & Retail Manager, were in agreement. Their presentations were made in front of a prominent audience of experts. The Catalonian sports minister, Gerard Figueras, was on site and opened the event. Ferrer presented a market study on the Spanish sporting goods market, while Rapp presented the ISPO Sports Evolution Report.
Even though the industry showed healthy growth in both Spain and the DACH region, it faces a multitude of challenges in both areas. The study commissioned by the AFYDAD gives a deep insight into the Spanish market: sales figures, market volume, average per capita expenditures for sporting goods, and the importance of various distribution channels were all displayed.
The ISPO Sports Evolution Report captures the perspective of the end consumer and asks their view of the current transformation of the sporting goods market in the DACH region. It reports that digitization is laying hold of and changing several sectors of the sporting goods industry. At the same time, the topic of sustainability is rising in importance for the end consumer.