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 Results of ISPO MUNICH 2017: Records, Strategies, Trends
ISPO-MUNICH | 08.02.2017

Four days pure sports business in Munich

Results of ISPO MUNICH 2017: Records, Strategies, Trends

ISPO MUNICH 2017 attracted more than 85.000 visitors. (Quelle: ISPO)
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2,732 exhibitors (record), more than 85,000 visitors, growth from the international area and, in addition to exciting new product innovations, important impulses for industry and trade – this is the record of ISPO MUNICH 2017 from the viewpoint of the trade fair.

"Even in the digital age, the analog world is indispensible. That was clearly noticeable at ISPO MUNICH. This is where strategies are developed and partnerships formed in personal exchanges.", days Klaus Dittrich, Chairman & CEO of Messe München.


ISPO: Communication platform 365 days

In a nutshell, that clearly describes the symposium hosted by ISPO and adidas titled 'Digitalization as a growth impulse for industry and trade.' ISPO MUNICH networks the industry—from small specialty retailers to global market leaders. Dittrich continues: "We provide a platform for dealing with the challenges that will face the trade sector in the future. And not just during the four days of the fair. Thanks to digital services such as ISPO OPEN INNOVATION and ISPO.com, we do this 365 days a year." 


Klaus Dittrich, Chairman of Messe München, also attended the Symposium "Dein Winter. Your sport ". (Quelle: ISPO.com)
Klaus Dittrich, Chairman of Messe München, also attended the Symposium "Dein Winter. Your sport ".
Bild: ISPO.com

85.000 visitors at ISPO MUNICH 2017

More than 85,000 trade visitors from 120 countries attended the fair in Munich. That is an increase of approximately six percent over last year (2016: 81,368). This year's ISPO MUNICH was also more international than ever. The largest increases came from Italy, Russia, Great Britain, China and the United States—in that order. According to Gelszus Market Research, making the trip to the fair was worthwhile: 97 percent of visitors gave the exhibition a rating of good to excellent.

Technology becomes more and more important fort he sports business

A total of 2,732 exhibitors—also a record—presented their products and innovations at the fair. That is an increase of three percent compared to 2016. A trend that has been noticeable in recent years is also continuing: "Electronics continues to make its way into the sporting goods sector more noticeably than ever," explains Messe München CEO Klaus Dittrich. Products that were on display included ski poles equipped with sensor technology, virtual-reality headsets for a more emotional shopping experience and a digital ski trainer in an inlay sole.

Focus on women in the sports business

Women in sports—both as industry executives and as a target group—were an important central theme at this year's ISPO MUNICH. The focus here is not just on selecting the right colors, but on breaking away from conventional ways of thinking and doing a better job of taking women needs into account than in the past. For instance, the Women’s Lounge was a meeting place that allowed a large number of female industry representatives to make new contacts. Special tours to the stands of manufacturers such as VAUDE and Garmin and a lecture program geared toward women attracted female visitors in large numbers. The FC Bayern Munich Women's Football Team also appeared impressed during their tour of the exhibition.

The next ISPO MUNICH takes place in Munich from January 28–31, 2018.

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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