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 Learn from the Best at the ISPO ACADEMY
ACADEMY | 18.01.2017

Sports retail, digitalization, Asia: What’s happening in the sports business

With ISPO ACADEMY at ISPO MUNICH 2017, You’ll Learn from Trendsetters

Learn from the Best at the ISPO ACADEMY. Benefit from the expert knowledge of industry insiders at ISPO MUNICH 2017. (Quelle: Messe München GmbH)
Benefit from the expert knowledge of industry insiders at ISPO MUNICH 2017.
Bild: Messe München GmbH
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The greats of the sports industry are meeting at ISPO MUNICH 2017. Trends will be set, the most important developments in the sports business discussed. As part of the ISPO ACADEMY conference, you’ll have the chance to benefit from this knowledge.

There will be free lectures, discussions, and presentations for visitors on all four days of the trade fair, from February 5-8, 2017 in the conference arena at ISPO MUNICH 2017. Everyone there will be addressed, from trainees to retailers, designers to marketing experts.

Christoph Rapp, responsible for all ISPO ACADEMY events worldwide, is very satisfied with the themes and top-class speakers the ISPO ACADEMY conference was able to get.

Want to be in the know about the latest trends in the sports business? Here is the program for the ISPO ACADEMY conference! >>> 

Four days of ISPO ACADEMY at ISPO MUNICH 2017.

“Sunday is Retail Day at the ISPO ACADEMY conference, since we’ll naturally address the trending topic of digitalization in retail,” Rapp says of the first day of the trade fair.

Monday is characterized by industry; for example, women as a target group in the sports industry will be discussed and the latest design trends and colors will be presented.

Tuesday, as part of Sports Communication Day, is all about communication and marketing topics in the sports business.


“Naturally it was very important to us to once again have an offer range for young people in the program”, says Rapp. The result is Career Day on Wednesday.

As part of the ISPO ACADEMY Trainee Projects, trainees can spend an entire day at the fair. At the same time there are special lectures, for example, on the topic of applications and job interviews.

The ISPO ACADEMY conference is also characterized by three focus themes: Firstly the presentation and discussion of the ISPO Sports Evolution Report, second Sports Communication Day on February 7, and thirdly the topic of business in Asia.

1. ISPO Sports Evolution Report

The ISPO Sports Evolution Report has examined the sporting goods customer and provides brand-new insights on end-customer interests and buying behavior for brands and retailers.

Dr. Ottmar Franzen, CEO of the market research company Konzept & Markt, conducted the representative study with his team and will present the most important findings, and discuss them with famous greats from industry and retail.

ISPO MUNICH 2017 opens its doors from February 5-8. (Quelle: Messe München GmbH)
ISPO MUNICH 2017 opens its doors from February 5-8.
Bild: Messe München GmbH

Rapp is especially looking forward to this offering, “because, for the first time, we’re talking about the sports market from the consumer perspective.” The study has just been published and is one of the largest investigations on sporting goods buyers in the German-speaking world. 

2. Sports Communication Day

At the Sports Communication Day, the 2017 Digital Newcomer will be selected as part of ISPO BRANDNEW. Every brand from the digital sports business no older than four years at the time of ISPO MUNICH 2017 could apply for the prize.

In addition, on Sports Communication Day, influencers, experts, and forward thinkers in the interface between digital and the sports world will present their insights on topics like influencers and content marketing, artificial intelligence, and virtual reality.

“It was very important to us that we shine an especially critical light on the topic of influencer marketing”, says Rapp, looking to the planned podium discussion ‘Influencer Marketing – Hype or Viable Business?’, for which among others, Dirk von Gehlen was signed on. 

Among the lecturers are also Karsten Lohmeyer, CCO at The Digitale, and Sascha Pallenberg, founder of mobilegeeks and at Daimler AG since January 2017. They show ‘why brands are becoming media.’

Sebastian Canaves, founder of the blog off-the-path, talks about his life as a full-time traveler and digital nomad; Jens-Uwe Meyer, founder of Innolytics, gives a look inside the topic of ‘wisdom of crowds.’

The founders of the Chinese social platform Sportbank will show the differences between social media in Europe/North America and Asia as part of Communication Day. This topic is simultaneously a part of the third focus area. 


3. Business in Asia

How can the Asian market be conquered? A question many managers in the headquarters of many leading European and North American companies are asking themselves.

As part of Industry Day on February 6, this question can be discussed with many experts on the Asian market.

Read here: The Way to a Successful Market Launch in China 

Keynote speaker Benny Wu, CSO, Ski Resort Division, Vanke Group, will give an overview of the Chinese winter sports industry.

Experts will then discuss prospects for brands and companies offered by the coming 2018 and 2022 Winter Olympic Games in South Korea and China.

Want to be well positioned for the future in the sports business? Then you should absolutely attend the ISPO ACADEMY >>>  

 (Quelle: CK)
Article by Claudia Klingelhöfer, author
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