ISPO.com ist auch auf deutsch verfügbar ×
 ISKO Event “Injeanious” Shows the Denim Trends of the Future
Textiles | 28.11.2016

Athleisure, stretch, and sustainability are the future of denim

ISKO Event “Injeanious” Shows the Denim Trends of the Future

ISKO Event “Injeanious” Shows the Denim Trends of the Future. The world of denims: ISKO’s Injeanious event brought together a powerful mix from the industry.
The world of denims: ISKO’s Injeanious event brought together a powerful mix from the industry.
Rate article:
The coalition of top brands from the jeans-processing textile industry brought together a considerable panel of decision makers, product managers, designers, retailers, and influencers at the ISKO event in Düsseldorf. The ambitious slogan: “Changing the rules, opening up a future where challenges become inspiring opportunities.”

The goal of the seminars, panel discussions, and keynote speeches was the exchange of ideas across company lines. High-quality brands of the jeans processing industry have been meeting at the ISKO umbrella organization since 1989. In the past few years, the collaboration has redefined standards and considerably expanded the quality of goods.

Always want to be up to date on the latest textile trends? Then get the ISPO TEXTRENDS app now >>>>

“There is a European organization in the sports industry that brings together all of the major players in order to reinforce a single message directed by companies to consumers and policy,” said Marcus Hefter, ISPO Exhibition Group Director, at the event in Düsseldorf.

Discussing at the round table (from right): Markus Hefter, ISPO exhibition Group Director; Dirk Lehmann, Publishing Director & Sales Director Sportswear International; François Girbaud, founder and owner of Marithé + François Girbaud; Marco Lucietti, Global Marketing Director SANKO/ISKOTM division.
Discussing at the round table (from right): Markus Hefter, ISPO exhibition Group Director; Dirk Lehmann, Publishing Director & Sales Director Sportswear International; François Girbaud, founder and owner of Marithé + François Girbaud; Marco Lucietti, Global Marketing Director SANKO/ISKOTM division.

ISKO event: Sustainability is the future

The ISKO Denim Innovation Platforms represented various lifestyles, market needs, and looks. The result: stretch is the answer to the growing demand for trendy comfort. Athleisure is the stylish transition to sports fashion, and lets denim products become active wear.

Read here: Column by Louisa Smith: Denim Defends Its Territory from Athleisure

In addition, “through textile technologies that promise a ‘silky touch’ and ‘endless style,’ true surprises have been discovered,” writes ISKO in a press statement.


The focus in the jeans industry is additionally directed more and more towards sustainable innovation. This new view of the fashion industry will secure its future.

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
Comments
Key Topics
ISPO Newsletter
ISPO Newsletter
Signup now
Social Media