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 "ISPO BEIJING the entrance to the Chinese market"
ISPO-BEIJING | 23.02.2016

Start of ISPO BEIJING 2016

"ISPO BEIJING is the entrance to the Chinese market"

"ISPO BEIJING the entrance to the Chinese market". Start in Beijing: Klaus Dittrich (center), chairman of "Messe München", and Thomas Mur (r.), Managing Director of Fiera Bolzano, and Shen Faqiang (l.), Chairman of Toread, welcoming the guests at ISPO BEIJING 2016. (Quelle: FP)
Start in Beijing: Klaus Dittrich (center), chairman of "Messe München", and Thomas Mur (r.), Managing Director of Fiera Bolzano, and Shen Faqiang (l.), Chairman of Toread, welcoming the guests at ISPO BEIJING 2016.
Bild: FP
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ISPO MUNICH was a big success - the same trick is now supposed to happen in Beijing. ISPO BEIJING opens for the twelfth time from the 24th to the 27th of February. It is the opening fair trade for the multisegment-range in Asia.

If you want to get a comprehensive impression of market trends of the Chinese sports-business there is no chance to miss ISPO, neither Beijing nor Shanghai.

Focus on Wintersport

While ISPO BEIJING is dedicated to winter sports among other things, ISPO SHANGHAI (6th to 8th July 2016) is focused on summer sports.


At the opening press conference in Beijing Klaus Dittrich, chairman of “Messe München”, showed himself happy about the development of the event in China’s capital. “ISPO BEIJING is the most important multisegment-fair trade in the Asian region – it is constantly growing. Olympia 2022 opens great perspectives. ISPO BEIJING is the ideal stage to use the chance given through Olympia.”, says Dittrich.

Innovations for outdoor and running

In terms of numbers this means the increase of exhibitors steadily continues. In comparison to last year 56 new exhibitors (in total 490) booked in, 699 brands are represented at the multisegment-fair trade in the China National Convention Center.

40.000 square meters offer “innovations in the divisions Outdoor, Action-sports, Ski, Running, Sportstyle and Fabric & Style. The whole exhibition area is booked up”. Especially within the division Ski an increase can be registered, the exhibition space has doubled.

Half of the exhibitors come from countries other than China

Just like the years before ISPO BEIJING impresses through its internationality and proves once more the fair trade “is the ideal entrance to the Chinese market”, so Dittrich. 50 percent of brands come from abroad, from Europe, America and the Asian-Pacific region. The joint booths from Austria, Czech, Korea and Taiwan are constantly growing as well.

With the companies Dynafit, Ice Peak, 2XU, Mueller Sports, Kneissl, Ride, KOVEA and 361 Degrees well-known novices can be taking into account in Beijing too.

They all want to be a part of it: Visitor at the opening day of ISPO BEIJING. (Quelle: ISPO)
They all want to be a part of it: Visitor at the opening day of ISPO BEIJING.
Bild: ISPO

A highlight, just like last year, is the close interaction with the ALPITEC China. The international trade fair for mountain and winter technologies of Fiera Bolzano is becoming more and more important, because of the Olympic Winter Games 2022 in Beijing. It brings excellent synergy-effects with ISPO BEIJING.

But not only Olympia heightens the profile of the heart of Asia. The transformation of China through the economic expansion benefits with impressive progress for the sports business.

Running Village at ISPO BEIJING

China discovers Running, ISPO BEIJING answers with the Running Village.

“53 long-distance runs were organised in 2014, in 2015 there were already 132. In 2014 800.000 Chinese ran marathons, 1.5 Million in 2015. Social Media and Fitness-Apps fuel this development: They make running a social experience.”, says Dittrich about the growth market.


ISPO BEIJING is a multisegment-fair trade and has a lot of highlights on offer, one of them being the Running Village.

At the Asia Pacific Snow Conference (25th of February) talks about the future of the Chinese Skiing industry and the chances of Olympia 2022 will be given. At the ISPO Sports Industry Forum “the new investment opportunities for the Chinese winter sports will be discussed”, says Dittrich.

“Stepping Stone for Asian brands”

Analogous to ISPO MUNICH the divisions ISPO BRANDNEW, ISPO AWARD with the Chinese winner Rico Lee, ISPO AWARD ASIAN PRODUCTS and ISPO TEXTTRENDS will be at the trade fair.

“The success story of brands like Black Yak, Toread and Kailas prove the potential of Asian sport-brands. All three brands convinced the jury with brilliant innovations. They now have the opportunity to use the ISPO AWARD as seal of approval for marketing nationally and internationally”, praised Dittrich the awarded companies and pointed out:

ISPO BEIJING is not just the entrance to the Chinese market, but the trade fair “can be used as a springboard for Asian brands to the international market”.

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Florian Pertsch (Quelle: ISPO)
Article by Florian Pertsch, author
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