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Who we are: With our integrated service-portfolio we are not only providing orientation and transparency about sports products and markets. We offer services and solutions for companies and consumers 365 days a year.
ISPO is the leading international trade fair in the sport business and provides an extensive range of topics from the ISPO universe for our editors to cover. Read about backgrounds, trends and analyses from the sport business market here.
As a brand strategist, Peer Hartog knows how sports brands can successfully navigate the process of digitization. In his eyes, one of the big brands in particular has risen to become a digitization champion.
Fast es never before: On's Cloudflash is PRODUCT OF THE YEAR. The company's co-founder explains the secrets of the awarded running shoes.
Sportswear sheds its bad sweaty smell replacing it with the sweet smell of success.
Naia, the latest yarn innovation from Eastman Chemical Company, wins over its benefits: It's anti-pilling cellulosic fiber, that has a cool-touch performance.
They won the ISPO AWARD, are PRODUCT OF THE YEAR in the Health and Fitness segment: The SelectTech 560 Dumbbells from Bowfelx.
Willy Bogner speaks to us about Virtual Reality, the future of Bogner, and the value of powerful images for sports companies.
Messe München, together with ISPO and other partners has started the initiative “Sport verbindet Menschen”. This brings 50 socially disadvantaged people to the games of the FC Bayern Munich women’s team.