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ISPO is the leading international trade fair in the sport business and provides an extensive range of topics from the ISPO universe for our editors to cover. Read about backgrounds, trends and analyses from the sport business market here.
The new generation of synthetics has a far superior eco footprint compared to their virgin synthetic counterparts, yet maintain the performance desired by the consumer.
Those who consider investing in China should know the market’s potential. The Chinese Outdoor Association has presented current figures for this.
E-commerce giant Alisports and the FIS want to turn China into a skiing nation. With a new initiative, winter sports are set to continue booming.
Founder Joachim Leitgelb was overtaken by torrential rainfall in Malaysia and propmtly found a solution. At ISPO.com he tells the story behind the flying tent - and what it has to with Austrian television.
Ribelle Tech OD by SCARPA is PRODUCT OF THE YEAR in the outdoor segment. Scarpa's Chief Marketing Officer reveals why Ueli Steck was essential for the invention and what impact the ISPO AWARD has for the Scarpa.
In China, the major online players aren’t Amazon or Facebook, but rather WeChat and Alibaba. China experts explain how Western sports brands can play on the Chinese online market successfully.
With warmer climes and the growing tendency to enjoy the great outdoors during the summer months, it can come at a price, as where it is warm, mosquitos and insects are out in force for a blood thirsty feat.