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Everybody in the sports industry talks about sustainability and every outdoor company agrees that “we have to protect our nature“. A great development – or is sustainability just a buzzword?
Five famous companies such as Keen, Jack Wolfskin and Deuter explain how they cope with changing customer demands and new target groups.
Outdoor expert Mark Held gives a glimpse behind the scenes of the outdoor market and talks about strategies and competition with fashion industry.
The European Outdoor Summit 2017 (4th - 5th October) will present delegates with a range of keynote speeches and breakout sessions that focus on the theme “It all starts with the consumer“. Representatives from Insead, Bergans of Norway and Sport England are on the line-up in Treviso, Italy.
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Functional clothing with integrated wearables could be the future of fitness tracking. What companies in the sports industry need to do now to get ahead of this development.
What does the sports market of the future look like? A Spanish study and the ISPO Sports Evolution Report come to the same central finding.
The German fitness equipment specialist Sport-Tiedje presents brilliant figures for the 2016 financial year. The main reason for the good figures is the two new subsidiaries.