In addition to plenty of heart and soul and commitment, anyone who wants to be successful in the sport business needs one thing in particular: expertise. For sport business professionals, this includes industry knowledge as well as basic principles of business and economics, marketing and sound knowledge of international markets. Anyone who does not follow current developments in the sport market and anticipate them wisely has almost certainly already lost. In background articles, we impart industry expertise on current, market-relevant topics in the sporting goods industry. We also report on insights gained from seminars, workshops and podium discussions within the framework of the ISPO ACADEMY conferences that take place around the world throughout the year.