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 Running: Sole Specialist Vibram and Craft Announce Partnership for Running Shoes
RUNNING | 21.06.2017

Sportswear company Craft and sole specialist Vibram announce partnership

Next to Functional Clothing, Craft Now Has Running Shoes in Its Product Range

Running: Sole Specialist Vibram and Craft Announce Partnership for Running Shoes. Craft shoes with Vibram soles will be available in spring 2018 (Quelle: Vibram und Craft)
Craft shoes with Vibram soles will be available in spring 2018
Bild: Vibram und Craft
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A shoe collection by the company Craft will be commercially available for the first time in spring 2018. The Scandinavian specialists in functional clothing developed and are now presenting them in partnership with the sole specialist Vibram. Three shoe models will be in the starting product range, all with the Megagrip sole by Vibram.

Running shoes complement Craft collection

“Running shoes are an asset for our product portfolio,” says Daniel Högling, Product and Marketing Director at Craft. The company had thought long and hard about stepping into the shoe segment, and the collaboration with Vibram was the last puzzle piece, says Högling. In addition to the sole design, Vibram also helped Craft design the shoe surface.

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“The challenge was in designing a stylish shoe that also combined the best technical components,” say Vibram’s General Manager Paolo Manuzzi. The soles were designed exclusively for the Craft product series.

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