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 Adidas Futurecraft 4D: Revolutionary new sports shoe production?
Sports-business | 10.04.2017

New 3D printing process enabled by synthesizing light and oxygen

Futurecraft 4D: Adidas promises revolutionary new sports shoe production

Adidas Futurecraft 4D: Revolutionary new sports shoe production?. Adidas has yet to announce how much the new Futurecraft 4D shoes, to be released in fall 2017, will cost. (Quelle: adidas)
Adidas has yet to announce how much the new Futurecraft 4D shoes, to be released in fall 2017, will cost.
Bild: adidas
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Adidas has developed a new way of producing sports shoes: The new Futurecraft 4D's mid-sole is created "with light and oxygen using Digital Light Synthesis." The idea behind this design is nothing less than to "create the ultimate running shoe for all", Adidas stated confidently. Futurecraft 4D was developed in collaboration with the Silicon Valley company Carbon, based in California.

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"With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sport industry into a new dimension," the company stated.

Exuding confidence, Adidas added that the new manufacturing process, which uses liquid polymer resin, is a "groundbreaking" process.

Futurecraft 4D: limited edition

However, it will take more than just a full wallet for customers to get their hands on a pair of Adidas' new Futurecraft 4D running shoes before they run out: plenty of luck and good connections are the way forward: “Three hundred pairs of Futurecraft 4D will be released in April 2017 for friends and family, followed by more than 5000 pairs for retail in Fall/Winter 2017, and further scaling in the coming seasons," Adidas stated.

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