ISPO.com ist auch auf deutsch verfügbar ×
Flash poll for Business Professionals: Your opinion counts! Participate now – in just two minutes
 Outstanding: The Best Newcomers of the Sporting Goods Industry
BRANDNEW | 07.12.2016

The biggest startup competition in the sports industry selects the winners

Startup Competition ISPO BRANDNEW 2017: These Are the Best Newcomers

The name of the wetsuits by Kos says it all: NoMoreBlack. (Quelle: ISPO BRANDNEW)Hammock and tent in one: This is the Flying Tent.Gambling and playing sports at the same time: interactiveSquash makes it possible. (Quelle: ISPO BRANDNEW)A fitness mat that can roll itself up: This is the mat by YoYo Mats. (Quelle: ISPO BRANDNEW)Functional and stylish: the crossover pants by BREDDY’S. (Quelle: ISPO BRANDNEW)Curved bamboo stringers are processed in the Anticonf Board: the Hardware Winter winner. (Quelle: ISPO BRANDNEW)The F4L Academy in the Philippines is meant to give children a perspective: its patron, among others, is UNICEF. (Quelle: ISPO BRANDNEW)A nanocomputer by the name of PIQ Robot: the small robot analyzes motion sequences and give tips on improvement. (Quelle: ISPO BRANDNEW)
The name of the wetsuits by Kos says it all: NoMoreBlack. (Quelle: ISPO BRANDNEW)
The name of the wetsuits by Kos says it all: NoMoreBlack.
Image: ISPO BRANDNEW
Hammock and tent in one: This is the Flying Tent.
Hammock and tent in one: This is the Flying Tent.
Gambling and playing sports at the same time: interactiveSquash makes it possible. (Quelle: ISPO BRANDNEW)
Gambling and playing sports at the same time: interactiveSquash makes it possible.
Image: ISPO BRANDNEW
A fitness mat that can roll itself up: This is the mat by YoYo Mats. (Quelle: ISPO BRANDNEW)
A fitness mat that can roll itself up: This is the mat by YoYo Mats.
Image: ISPO BRANDNEW
Functional and stylish: the crossover pants by BREDDY’S. (Quelle: ISPO BRANDNEW)
Functional and stylish: the crossover pants by BREDDY’S.
Image: ISPO BRANDNEW
Curved bamboo stringers are processed in the Anticonf Board: the Hardware Winter winner. (Quelle: ISPO BRANDNEW)
Curved bamboo stringers are processed in the Anticonf Board: the Hardware Winter winner.
Image: ISPO BRANDNEW
The F4L Academy in the Philippines is meant to give children a perspective: its patron, among others, is UNICEF. (Quelle: ISPO BRANDNEW)
The F4L Academy in the Philippines is meant to give children a perspective: its patron, among others, is UNICEF.
Image: ISPO BRANDNEW
A nanocomputer by the name of PIQ Robot: the small robot analyzes motion sequences and give tips on improvement. (Quelle: ISPO BRANDNEW)
A nanocomputer by the name of PIQ Robot: the small robot analyzes motion sequences and give tips on improvement.
Image: ISPO BRANDNEW
Share gallery:
Rate gallery:
With ISPO BRANDNEW, the biggest start-up competition in the sports business, ISPO has selected the best newcomers. Now, the most innovative and exciting start-ups were chosen in the eight categories Accessories, Athleisure, Hardware Summer, Hardware Winter, Social Awareness, Style, Wearables, and Fitness.

The independent jury named the ISPO BRANDNEW winners from a total of 394 applications. The jury meeting, where the experts got to know, tested the products and in the end selected the best newcomers, lasted close to ten hours. You can see which experts evaluate the products here.

The ISPO BRANDNEW winners of 2017 will present themselves at ISPO MUNICH 2017 in hall B5 in the ISPO BRANDNEW Village. ISPO.com is already showing the winners of the start-up competition. 

How getting started in the sports industry can be easier for your start-up, too: Find all the information on the start-up competition ISPO BRANDNEW here >>>>

Category Hardware Summer: flying tent

Hammock and tent in one: This is the Flying Tent.
Hammock and tent in one: This is the Flying Tent.

The popup tent has long since come out on top among outdoor fans – nearly everyone is familiar with the principle. flying tent oriented itself towards the idea of the popup tent, but nevertheless adds one more function: that of a hammock. All at once the fear of invading rainwater is history, because the flying tent hangs in the air. Of course, the tent can also be set up on the ground. One important detail: Those who need cover from the tent in the rain can do so on the move: it also serves as a poncho.

Country of origin: Austria

More on the brand here: www.flyingtent.com

Category Hardware Winter: Anticonf

Curved bamboo stringers are processed in the Anticonf Board: the Hardware Winter winner. (Quelle: ISPO BRANDNEW)
Curved bamboo stringers are processed in the Anticonf Board: the Hardware Winter winner.
Bild: ISPO BRANDNEW

Above all Anticonf developed a snowboard that’s convincing, through its sustainability – but without any setbacks in quality. Bent bamboo stringers channel strain and relief through the feet on the edges, while the board saves on weight by using cork with flax fibers. This also results in excellent damping. But the question remains: Who invented it? The Swiss, of course – under the slogan ‘Greener, Lighter, Stronger.’

Country of origin: Switzerland

More about the brand here: www.anticonformiste.ch

Category Fitness: interactiveSquash

Gambling and playing sports at the same time: interactiveSquash makes it possible. (Quelle: ISPO BRANDNEW)
Gambling and playing sports at the same time: interactiveSquash makes it possible.
Bild: ISPO BRANDNEW

Everyone loves the little games on their smartphones – and now they’re also being used for fitness training. interactiveSquash combines gaming and fitness through movement sensors and projectors. While training you can storm the interactive leaderboard or compete with players all over the world at the same time. Aside from that, interactiveSquash manages real-time feedback for performance improvement. The games, which react directly to the movements and actions of the athlete, are provided for squash studios that want to offer their customers fun and action.

Country of origin: Germany

More about the brand here: www.interactivesquash.com

With ISPO BRANDNEW, your start-up can come out on top in the sports business, too: Find all the information on the start-up competition here >>>>

Category Wearables: PIQ

A nanocomputer by the name of PIQ Robot: the small robot analyzes motion sequences and give tips on improvement. (Quelle: ISPO BRANDNEW)
A nanocomputer by the name of PIQ Robot: the small robot analyzes motion sequences and give tips on improvement.
Bild: ISPO BRANDNEW

A nanocomputer on a golf glove: the small device scans the grip, speed, and overall motion sequence. But the PIQ Robot isn’t just usable for golf; it analyzes several sports – with it being able to process millions of movement data and simultaneously giving feedback to the user on their smartphone. If the athlete sticks to the PIQ Robot’s tips, soon they’ll definitely become a real star in their sport.

Country of origin: France

More about the brand here: www.piq.com

Category Style: NoMoreBlack by Kos 

The name of the wetsuits by Kos says it all: NoMoreBlack. (Quelle: ISPO BRANDNEW)
The name of the wetsuits by Kos says it all: NoMoreBlack.
Bild: ISPO BRANDNEW

A simple question: What does a wetsuit look like? Black, of course. Wrong! That's because the wetsuits by Kos have changed the name of the game: Finally, bringing more color onto surfboards and to the water. Together with artists from all over the world, Kos produced full-surface prints that really are eye-catching. The jury rules: extremely stylish. The Russian-produced wetsuits will also be a serious head-turner at ISPO MUNICH 2017.

Country of origin: Russia

More about the brand here: www.facebook.com/nomoreblack

Category Accessories: YoYo Mats

A fitness mat that can roll itself up: This is the mat by YoYo Mats. (Quelle: ISPO BRANDNEW)
A fitness mat that can roll itself up: This is the mat by YoYo Mats.
Bild: ISPO BRANDNEW

Whether during yoga in the sports hall or freeletics training outside: the first problem with the fitness mat is that it won’t let itself be properly laid out, but then in the end has to be painstakingly rolled back up. In contrast to that the YoYo Mats by inventor Aaron Thornton roll themselves up and reliably stay laid out on the floor. The founder hit on the idea based on a self-retracted armband. A true innovation for all yoga and fitness fans.

Country of origin: USA

More about the brand here: www.yoyomats.com

Category Athleisure: BREDDY'S

Functional and stylish: the crossover pants by BREDDY’S. (Quelle: ISPO BRANDNEW)
Functional and stylish: the crossover pants by BREDDY’S.
Bild: ISPO BRANDNEW

Now you no longer have to decide whether you want to rely on nasty rain pants during foul weather, or would rather travel in casual pants: The crossover pants by BREDDY’S combine style and functionality. The pants are breathable, water- and dirt-resistant, ergonomic, and fast-drying. But the pants aren’t just convincing for biking to work: they can be used for any sport, and definitely match the athleisure trend that optimally combines sports and free time.

Country of origin: Austria

More about the brand here: www.breddys.com

Read here: This jury of experts from the sports business evaluates the products at ISPO BRANDNEW.

Category Social Awareness: Football for Life

The F4L Academy in the Philippines is meant to give children a perspective: its patron, among others, is UNICEF. (Quelle: ISPO BRANDNEW)
The F4L Academy in the Philippines is meant to give children a perspective: its patron, among others, is UNICEF.
Bild: ISPO BRANDNEW

The Football for Life: Champions Academy (F4L:Academy) supports children in the Philippines from poor backgrounds with a sports/teaching program. Children are meant to gain motivation to perform well in school from their positive experiences in the soccer program, making it easier for them to break the cycle of poverty. The approach of the Organisation Fund Life’s program: athletic successes strengthening self-confidence, which then also pays into academic successes and forms the foundation for a good career. The program is supported by the United Nations International Children's Emergency Fund (UNICEF).

Country of origin: Philippines

More about the project here: www.fundlife.org/football-for-life.html


ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
Comments
Key Topics
ISPO Newsletter
ISPO Newsletter
Signup now
Social Media