ISPO.com ist auch auf deutsch verfügbar ×
 Euro 2016: These Soccer Shoes Will Be Worn by the German National Team
Sports-Business | 13.06.2016

German Football Team: Just Tah breaking ranks

These Soccer Shoes Will Be Worn by the German National Team at the Euro 2016

Euro 2016: These Soccer Shoes Will Be Worn by the German National Team. The German national soccer team will be outfitted by Adidas at the 2016 European Championship – but only 12 of 23 players are also wearing soccer shoes with the three stripes
The German national soccer team will be outfitted by Adidas at the 2016 European Championship – but only 12 of 23 players are also wearing soccer shoes with the three stripes
Share article:
Rate article:
Adidas is proudly presenting itself as the outfitter of the German national team at the 2016 European Championship. The company from Herzogenaurach has let its commitment to the DFB (for 70 years) cost quite a bit. But no more than half of the DFB stars are still currently wearing the three stripes on their feet. Ten players prefer to kick in Nike soccer shoes, and one is breaking ranks completely. ISPO.com took a precise look at the DFB stars’ feet – and discovered something astonishing in the process: all of the players, all of the shoes, all of the prices.

May 31, 2016 wasn’t just a jet-black day for Marco Reus. “He would have been an asset,” said National Team Manager Joachim Löw about Reus, who according to the verdict of the DFB physicians was not fit enough for the tournament.

The midfield star from Borussia Dortmund is thus missing from the DFB squad – and thereby also from Puma. That’s because Reuse would have been the only player in soccer shoes by the smaller Herzogenaurach-based sporting goods manufacturer. But now, the pink-neon yellow “evoSPEED SL II tricks” will be staying home.

Nike putting pressure on Adidas in the DFB team

For almost ten years, a free choice of shoes has prevailed in the German national team. Previously, team outfitter Adidas insisted that the players also present the three stripes on their feet – that caused a lot of trouble, as even then several stars wanted to cash in with private outfitter agreements.

Allegedly, after the 2006 World Cup, some national players even threatened a boycott should their desire for a free choice of shoes not be complied with. Players and DFB bosses came to a final agreement in August 2006.


Since then, competitor Nike has continued to win over more and more national players. Ten of the 23 players in the German EC squad are under contract with the US corporation. Twelve belong to Adidas, so still the majority of the players all the same. Mesut Özil and Bastian Schweinsteiger are Adidas celebs; Nike boasts that Mario Götze takes to the field in their shoes.

Under Armour straddling the line between the two with Jonathan Tah

Just one is breaking ranks completely, and it’s the youngest, of all people: Jonathan Tah. The 20-year-old has been under contract with Under Armour since April 2016. The manufacturer, which is pushing into the market with the power of the US and starting next season will also outfit the second division team FC St. Pauli, was pleased about the subsequent nomination by the defensive talent from Bayer Leverkusen.

Black soccer shoes? They don’t have those anymore

But there isn’t just movement in the competition over the most coveted soccer players in Germany. Manufacturers are coming up with ideas in the design of the shoes as well. And no longer just with the color. No national player plays in the classic black anymore; at the 2016 European Championship, they will mostly take to the field with neon yellow accents (Adidas) and loud orange-yellow (Nike).

Nike executed a sensational product innovation two years ago. In 2014, the US manufacturer launched the “Magista Obra”: the sock soccer shoe.

Mario Götze scored the winning goal against Argentina in the 2014 World Cup finals. (Quelle: Imago)
Mario Götze scored the winning goal against Argentina in the 2014 World Cup finals.
Bild: Imago

This is meant to stabilize the ankle and, thanks its fluid transition from the foot to the lower leg, facilitate a better feel for the ball. Ever since the winning goal by Mario Götze at the World Cup in Brazil, the “Magista Obra” by Nike has been world-famous.

The left shoe with which the World Champion-maker scored the 1:0 against Argentina was auctioned by an anonymous bidder for two million euros, and since then has become a showpiece at the German Football Museum in Dortmund.   

Adidas upping the ante: Primeknit competing against Nike’s Magista Obra

But now Adidas has followed suit. The DFB outfitter’s sock shoe is called “Primeknit,” and will be introduced in “Ace 16.1 Primeknit” (RRP: 250 euros), “Ace 16+ Purecontrol” (300 euros) and “X 16.1” (200 euros).

The newest highlight: The “Ace 16+ Purecontrol” does away with shoelaces and thus promises even more tactfulness with the ball. On the DFB team, Mesut Özil and Julian Draxler play with this model.

Nevertheless, high-necked sock shoes aren’t being well received with all of the German national players. Of the Nike players, four are going without: Jerome Boateng, Julian Weigl, Joshua Kimmich, and Sami Khedira.

More acceptance prevails with Adidas: eight of twelve players wear sock shoes. Only Manuel Neuer, André Schürrle, Bastian Schweinsteiger, and Toni Kroos like it better with airy ankles.

Toni Kroos likes it traditional – and is banking on the tried and trusted

Apropos Toni Kroos: The midfield strategist from Real Madrid’s choice of shoes is the most unusual in the DFB squad. With this somewhat old-fashioned leather stitching effect, the Kroos shoe is clearly prominent among all synthetic models. Kroos has already been wearing his white-blue bull leather “Adipure 11pro” for two years; he became world champion in this model. At 170 euros, it’s the cheapest in the DFB team.

Those who want to play in the same shoes as Toni Kroos will have to hurry: There are almost no more to sell, as Adidas is only offering the “Adipure 11pro” in a few sizes at their outlet – there, they don’t even cost 85 euros.

Headcoach Joachim Löw (l.) Thomas Schneider like the traditional black and white Adidas shoes best. (Quelle: Imago)
Headcoach Joachim Löw (l.) Thomas Schneider like the traditional black and white Adidas shoes best.
Bild: Imago

But the question still remains: Which shoes does the national team manager wear? Joachim Löw likes it even more traditional than Kroos. Like his assistant manager Thomas Schneider, he wears the top-selling soccer shoes in the world on the training ground: the black “Copa Mundial” made of kangaroo leather by Adidas (RRP: €149.95) have been manufactured since 1979.

PlayerManufacturerShoe modelRRP
Manuel NeuerAdidasACE 16.1€199.95
Bernd LenoNikeMagista Obra€275.00
Marc-André ter StegenAdidasACE 16.1 Primeknit€249.95
Jerome BoatengNikeTiempo Legend VI€200.00
Mats HummelsAdidasACE 16.1 Primeknit€249.95
Shkodran MustafiNikeMagista Obra€275.00
Benedikt HöwedesAdidasACE 16.1 Primeknit€249.95
Jonathan TahUnder ArmourClutchFit Force 2.0€200.00
Jonas HectorAdidasX 16.1€199.95
Emre CanNikeMercurial Superfly X€290.00
Julian WeiglNikeHypervenom Phinish II€200.00
Joshua KimmichNikeMagista Opus€200.00
Toni KroosAdidasAdipure 11pro TRX II€169.95
Sami KhediraNikeMagisa Opus€200.00
Bastian SchweinsteigerAdidasX 15 Leather€209.95
Mesut ÖzilAdidasACE 16+ Purecontrol€299.95
Mario GötzeNikeMagista Obra€275.00
Julian DraxlerAdidasACE 16+ Purecontrol€299.95
André SchürrleAdidasX 15 Leather€209.95
Leroy SanéNikeMercurial Superfly V€290.00
Thomas MüllerAdidasX 16.1€199.95
Mario GomezNikeHypervenom Phantom II€275.00
Lukas PodolskiAdidas ACE 16.1 Primeknit€249.95


What the European Football Championship Will Bring its Top Sponsors

Joscha Thieringer (Quelle: ISPO)
Article by Joscha Thieringer, author
Comments
Key Topics
ISPO Newsletter
ISPO Newsletter
Signup now
Social Media