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 Nike: Special edition from the doughnut truck
Marketing | 09.05.2016

Marketing action Kyrie-2 shoes as a special edition

Nike: Special edition from the doughnut truck

Nike: Special edition from the doughnut truck. Kyrie Irving’s signature shoe in the Krispy Kreme colors
Kyrie Irving’s signature shoe in the Krispy Kreme colors
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The U.S. sporting goods manufacturer Nike has come up with a special promotion for the newly launched basketball shoes “Kyrie 2”.

The signature shoes of the Cleveland Cavaliers star Kyrie Irving will be launched in a limited edition in red, green and white, the colors of the doughnut chain “Krispy Kreme”. The shoes will be sold from a doughnut delivery van that is branded in the company’s colors. The shoes will be sold, true to the original style, in a Krispy Kreme doughnut box.

The delivery van will drive the “Ky-Rispy Kreme” shoes on its tour through the USA from Portland to Cleveland and then on to New York, from the West to the East Coast. The trip started on May 5 and is expected to reach the home of the Cavaliers on May 13. The end of the tour is planned for May 29 in Brooklyn. 

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