Scandinavian companies have been a mainstay in the outdoor-clothing market for years. It is therefore no surprise that the Scandinavian Outdoor Group (SOG) hosts an entire Scandinavian village every year at ISPO MUNICH. Brands exhibit side by side, but the focal point is the Scandinavian Bar. Visitors and exhibitors alike meet there to enjoy regional specialties – and to attend the award ceremony for the Scandinavian Outdoor Award.
An employee from Northern Playground stole the show this year. After their ¾-length zipped pants won the Apparel category, he climbed up on the bar and pulled his pants down. He wore the award-winning product under his jeans and then proceeded to demonstrate it: Sports pants that you can change out of, without having to remove your shoes. After successfully completing his demonstration, the award winner celebrated in his underwear.
Fjällräven also had a reason to celebrate. Their eco-poncho won the overall award. The “Lappland Eco-Shell poncho” is a niche product for hunters and wildlife watchers. An overview of the other award winners: