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 US Swimmer Ryan Lochte’s sponsors abandon ship
Sportsbusiness | 25.08.2016

Scandal at the 2016 Olympics in Rio

US Swimmer Ryan Lochte Loses his Sponsors after Fabricating Story

US Swimmer Ryan Lochte’s sponsors abandon ship. Difficult times for Ryan Lochte as his sponsors abandon ship.
Difficult times for Ryan Lochte as his sponsors abandon ship.
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US Swimmer Ryan Lochte is losing some of his sponsors. The swimmer from the USA’s 2016 Olympics team in Rio made up a story of a robbery, now swimwear manufacturer Speedo, among others, has terminated its contract with him.

Ryan Lochte causes a big stir in the USA Olympic team with his story of an armed robbery. When it turned out that there was no such attack, but rather just a dispute with some guards (on whom the 32-year old tried to place the blame), his sponsors are now bailing out.


The swimwear manufacturer Speedo stated that Lochte’s behavior was “counter to the values” of the company. A portion of the company’s sponsorship money will now be donated: $50,000 will be received by the child welfare organization, “Save the Children”. Lochte was partnered with Speedo for ten years.

Read here: How much swimming-star Michael Phelps makes from his sponsors

Other sponsors have also ended their partnerships with Lochte, including men’s fashion designer Ralph Lauren and mattress manufacturer Airweave. Ralph Lauren only had Lochte under contract for the three weeks of the Olympic games anyway. The Washington Post reported that Gentle Hair Removal, a manufacturer of epilators, also wants to end Lochte’s contract.

Read here: How much money the sponsors give for the Olympics

Ryan Lochte ran riot in a petrol station in Rio de Janeiro with his teammates Gunnar Bentz, Jack Conger and James Feigen. The four were thereupon detained by security guards and later presented themselves as being victims of a robbery.

Read all the news and backstories from the Olympics 2016 here

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Article by ISPO.com, editorial staff
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