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 CEO Jan Pommer is leaving DOSB marketer
Sports-business | 11.07.2016

Former BBL CEO must go

Jan Pommer is leaving the DOSB marketer “Deutsche Sport-Marketing

CEO Jan Pommer is leaving DOSB marketer. Jan Pommer was CEO of the BBL [German Federal Basketball League] for ten years; now he is leaving Deutsche Sport-Marketing [German Sports Marketing] after only one year.
Jan Pommer was CEO of the BBL [German Federal Basketball League] for ten years; now he is leaving Deutsche Sport-Marketing [German Sports Marketing] after only one year.
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CEO Jan Pommer is leaving Deutsche Sport-Marketing. The marketer of the German Olympic Sports Federation separates from Pommer with immediate effect and is thereby facing immediate changes, because the second CEO, Axel Achten, will also give up.

Pommer only started his post at the DOSB marketer in September 2015; the reasons for the separation were not stated. “Deutsche Sport-Marketing” only announced: “In the course of DOSB’s strategic realignment, DOSB and DSM will move closer together, in order to achieve synergistic effects in promotion and marketing.”

Read more here: Why the chance to hold the Olympic Games has been put off for years.

Pommer was CEO of the BBL for ten years

The move of the marketer into the into the office of the DOSB in Otto-Fleck-Schneise in Frankfurt should also take advantage of these synergies. DSM did not explain how the synergies should be achieved or why this meant that Pommer had to go. It is, however, clear that the second CEO, Axel Achten, will also have to go at the end of the year: Achten will leave at the end of 2016 due to reaching retirement age; however, he will take on Pommer’s duties until a successor has been found.


After ten years as CEO of the Basketball Bundesliga (BBL), Pommer moved to DSM in July 2015, where his responsibility was to take care of the division of digital media and the development of new marketing models. 

Read more here: DOSB boss Hörmann demands reforms in German sport, following Hamburg’s failed bid to hold the Olympic Games.

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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