Previously, Walk held the position of Vice President of Sales, Specialty Accounts. In her new role as General Manager for the SnowboardingCompany she will report directly to Burton President John Lacy. Before her change to Burton, Walk already had a role as General Manager in the CyclingCompany Giant USA.
“Elysa Walk has substantial experience as a General Manager and has successfully led the multi-channel business at Giant”, said Lacy. In her new role, Walk should push up the sales figures for snowboard articles in the U.S. region and work closely together with the Product, Marketing, Sales and Operations departments.