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 Gerstner Leaving Oberalp Group
Sports-business | 13.06.2016

Group Brand and Marketing Director dedicating himself to new responsibilities

Gerstner Leaving Oberalp Group

After 12.5 years, Reiner Gerstner will leave the Oberalp Group
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Reiner Gerstner, Group Brand and Marketing Director of the Oberalp Group, will leave the company on September 30.

Gerstner was with the Oberalp Group, which owns the brands Salewa, Dynafit, Pomoca, and Wildcountry, for eight years developing its mountain sports brands. Previously, he worked as Brand Manager for the skiing brand Dynafit for five years, and led its ski development for 12. In 2005, he oversaw the trademarked relaunch of the newly introduced Snow Leopard. In addition, he forwarded the development of the company’s CSR and CRM strategies.

You can learn more about the topic of outdoor here.

“Now that, a year after market launch, the relaunch of the main brand Salewa has shown to be successful and very dynamic, and the other brands have been brought up to date, the time has come for something new,” says Gerstner. 

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