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 Nike ends its agreement with Manny Pacquiao
Marketing | 23.02.2016

Sports business: Company ends collaboration

Homophobic comments: Nike ends its agreement with Manny Pacquiao

Nike ends its agreement with Manny Pacquiao. Boxer Manny Pacquiao at a press conference in Las Vegas in 2016: Nike ended its agreement because he had called homosexuals "worse than animals".
Boxer Manny Pacquiao at a press conference in Las Vegas in 2016: Nike ended its agreement because he had called homosexuals "worse than animals".
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The sports equipment manufacturer Nike ended its sponsorship agreement with boxing star Manny Pacquiao because he had made derogatory comments about homosexuals.

Pacquiao is considered one of the best boxers in the world: He is the only boxer who became a world champion in seven weight categories. On a Philippine TV program in February 2016, he said that homosexual couples were "worse than animals". A day later he apologized via Twitter.

Despite the apology and his request of forgiveness, Nike remained firm: Only two days later, his profile on the Nike website could no longer be accessed. The company defended its decision with the explanation: "Nike is decidedly opposed to any form of discrimination and has a long tradition of supporting gay and lesbian rights." 


Last year the boxing star lost a fight that had been billed as the “Fight of the Century” against Floyd Mayweather on points. In April 2016, Pacquiao will fight one last time against Timothy Bradley. After that he is planning to commit himself to Philippine politics and begin a second career: He is currently a congressman and is hoping for a seat in the Senate at the elections in May.

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