ISPO.com ist auch auf deutsch verfügbar ×
 Rihanna presents her Puma collection
Sports-Business | 25.02.2016

New York Fashion Week

Rihanna presents her Puma collection

Rihanna presents her Puma collection. “Fenty Puma by Rihanna” collection at New York Fashion Week.
The singer is a brand ambassador for Puma, as well as its Women’s Creative Director.
Share article:
Rate article:
Rihanna presents her “Fenty Puma by Rihanna” collection at New York Fashion Week. The range is influenced by Japan’s current street culture and its traditions.

Puma and Rihanna have been working together since December 2014. “Fenty Puma” is the singer’s first complete collection. It includes shoes, clothes and accessories for both women and men.


“The collection not only represents who I am and how I dress, but it also pushes the boundaries of what I wanted to achieve with Puma,” explains Rihanna, the Brand Ambassador and Women’s Creative Director for the sportswear manufacturer. “I wanted to achieve something unexpected and unpredictable, and take Puma somewhere new.”

 

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
Comments
Key Topics
ISPO Newsletter
ISPO Newsletter
Signup now
Social Media