Puma and Rihanna have been working together since December 2014. “Fenty Puma” is the singer’s first complete collection. It includes shoes, clothes and accessories for both women and men.
“The collection not only represents who I am and how I dress, but it also pushes the boundaries of what I wanted to achieve with Puma,” explains Rihanna, the Brand Ambassador and Women’s Creative Director for the sportswear manufacturer. “I wanted to achieve something unexpected and unpredictable, and take Puma somewhere new.”