The joint initiative “Get into Snow Sports” should reach 30 million Chinese people. China aims to get 300 million Chinese people into winter sports by the Olympic Winter Games 2022 in Beijing.
“Get into Snow Sports” will address the wide masses and is supported by the Beijing Sports University, the Chinese Ski Association as well as the FIS Academy and World Academy of Sport. The FIS experts and a rating system, together with the Beijing Sports University will produce the general conditions.
Alisports, with its network, should primarily take over operations in the areas of marketing, promotion, sales and organization.
“We are pleased to be entering into a partnership with such a recognized partner as Alisports”, says FIS General Secretary Sarah Lewis: “In the last 15 years, enthusiasm for winter sports in China has grown organically through innovative events such as FIS Big Air and Freestyle world cups in Beijing.
Alisports founder and chairman Zhang Dazhong says: “Alisports is extraordinarily honored with the partnership with the FIS. We are grateful for the enormous support from the Chinese Ski Association who have helped us implement the “Get into Snow Sports program.”
The partnership will “give even more people the opportunity to feel the spirit of the Olympic Winter Games and to fall in love with snow and sporting activities”.
Alisports is the sports department of the e-commerce giant Alibaba, which signed a contract this year as the top sponsor of the International Olympic Committee until 2028. The leading online company from China also cooperates with Fifa.
China has recently raised its investment in winter sports infrastructure by building new ski resorts and ice rinks.