ISPO.com ist auch auf deutsch verfügbar ×
Flash poll for Business Professionals: Your opinion counts! Participate now – in just two minutes
 Alisports and FIS Cooperate for Winter Sports Boom in China
China | 20.06.2017

Initiative “Get into Snow Sports” – also for the Winter Games 2022 in Beijing

Alisports and FIS Cooperate: Alibaba Subsidiary Wants to Initiate Winter Sports Boom in China

Alisports and FIS Cooperate for Winter Sports Boom in China. The new initiative from Alisports and the FIS should reach 30 million Chinese people.
The new initiative from Alisports and the FIS should reach 30 million Chinese people.
Share article:
Rate article:
Despite the strong growth rates, winter sports in China still have huge potential. The Alibaba Sports Group (Alisports) wants to initiate a real winter sports boom in China: The Asian e-commerce giant has entered a partnership with the international ski association FIS.

The joint initiative “Get into Snow Sports” should reach 30 million Chinese people. China aims to get 300 million Chinese people into winter sports by the Olympic Winter Games 2022 in Beijing.

China is investing in winter sports. Present yourself at ISPO SHANGHAI 2017 and reap the benefits for your company. Find all the information here >>>

“Get into Snow Sports” will address the wide masses and is supported by the Beijing Sports University, the Chinese Ski Association as well as the FIS Academy and World Academy of Sport. The FIS experts and a rating system, together with the Beijing Sports University will produce the general conditions.

Alisports, with its network, should primarily take over operations in the areas of marketing, promotion, sales and organization.

Read also: WeChat, Tmall, Taobao – how online marketing works in China


Alisports thanks ski association for support

“We are pleased to be entering into a partnership with such a recognized partner as Alisports”, says FIS General Secretary Sarah Lewis: “In the last 15 years, enthusiasm for winter sports in China has grown organically through innovative events such as FIS Big Air and Freestyle world cups in Beijing.

Alisports founder and chairman Zhang Dazhong says: “Alisports is extraordinarily honored with the partnership with the FIS. We are grateful for the enormous support from the Chinese Ski Association who have helped us implement the “Get into Snow Sports program.”

Zhang Dazhong is founder and Chief Executive of Alisports.
Zhang Dazhong is founder and Chief Executive of Alisports.

The partnership will “give even more people the opportunity to feel the spirit of the Olympic Winter Games and to fall in love with snow and sporting activities”.

China is investing in winter sports.

Alisports is the sports department of the e-commerce giant Alibaba, which signed a contract this year as the top sponsor of the International Olympic Committee until 2028. The leading online company from China also cooperates with Fifa.


China has recently raised its investment in winter sports infrastructure by building new ski resorts and ice rinks.

China is investing in winter sports. Present yourself at ISPO SHANGHAI 2017 and reap the benefits for your company. Find all the information here >>>

Video: These are the 2017 snowboard trends


ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
Comments
Key Topics
ISPO Newsletter
ISPO Newsletter
Signup now
Social Media