ISPO.com ist auch auf deutsch verfügbar ×
Flash poll for Business Professionals: Your opinion counts! Participate now – in just two minutes
 How Retailers Are Better Attuning to the Needs of Trail Runners
Running | 20.06.2017

Trail Running series, part 5: Requirements for Outfitters and Manufacturers

“Specialty Retail Needs to See Trail Running as an Independent Sport”

How Retailers Are Better Attuning to the Needs of Trail Runners. Hendrik Auf’mkolk (trailblog.de) prefers a small product range or collection, but with a clear focus in return.
Hendrik Auf’mkolk (trailblog.de) prefers a small product range or collection, but with a clear focus in return.
Share article:
Rate article:
Trail running, once practiced primarily by specialists, derided, has long since arrived in the world of runners. The market is on the rise and demand is increasing. But how are retailers reacting to the boom? Are they ready for the needs of trail runners? On ISPO.com, insiders debate the requirements for manufacturers and outfitters.

“Only the fewest specialty retailers are trail runners themselves, and thus can truly judge products,” says Holger Lapp, editor in chief of the portal trampelpfadlauf.de – sometimes it seems as if customers themselves knew more about the goods than the sellers. At the very least, they have big demand for retail. ISPO.com asked around about what the customers expect and what that means for retail.


ISPO.com surveyed four insiders:

Links to the other four parts of the Trail Running series on ISPO.com, with other expert theories, at the end of this text.

“Trail runners want to test products live”

Holger Lapp, trampelpfadlauf.de: “Only the fewest specialty retailers are trail runners themselves, and thus can truly judge products. Those who are will have a good, ongoing business. That’s because many trail runners will be happy to take on two hours or more of driving for that kind of competent consultation and a good selection onsite. With some manufacturers, especially in the shoe sector, we offer test events that have been very well received. Trail runners want to test products live and see for themselves. However, manufacturers are still too weakly positioned here to cover this demand.”

"Nur die wenigsten Fachhändler sind selber Trailrunner und können so Produkte auch wirklich beurteilen", sagt Holger Lapp.  (Quelle: trampelpfadlauf.de)
"Nur die wenigsten Fachhändler sind selber Trailrunner und können so Produkte auch wirklich beurteilen", sagt Holger Lapp.
Bild: trampelpfadlauf.de

“Better a small product range, but with a clear focus”

Hendrik Auf’mkolk, trailblog.de: “Less is more – that applies for both retail and manufacturers. Better a small product range and a small collection, but a clear focus in return. With some “innovations” and trade fair novelties of recent years, even the major manufacturers had difficulties explaining their own products.”

The best trail running shoe is the one that fits the running type of its wearer. How to find the right trail running shoes >>>

“A world of experiences with test events and trail camps for customers”

Trail Running: The new Running Trend in Pictures

Denis Wischniewski, trail-magazin.de: “Manufacturers are doing well, but I often think to myself that they’re not dealing with the needs of trail runners enough. 

The examination of new fabrics and materials and has only just now begun. Small manufacturers have shown the big guys how it’s done in recent years. Specialty retail needs to see trail running as its own sport. That’s the only way it can work! They have to be able to offer the customer an entire world of experiences around this sport. This includes test events, trail camps, lectures, etc. It continues to be about being able to ´sense` the subject matter.”

Trail runners love nature and thus prefer sustainable and durable products. (Quelle: iStock/lfz)
Trail runners love nature and thus prefer sustainable and durable products.
Bild: iStock/lfz

“Sports stores should have a special corner for trail running”

Lars Schweizer, Laufcampus Akademie: “In addition to the countless offers for street runners, a corner with trail running stuff in the typical sports stores would be a great thing. You always get just the standard items, which usually comprises one to two pairs of shoes - and that’s it. The manufacturers of trail running products should focus on the mainstream, which is already working splendidly for some of them. Trail shoes are offered in a lower price segment, along with running backpacks for beginners, to give everyone a look into the subject of trail running. Community runs with shoe tests and so on by manufacturers are also a great idea.”


Read part 1 of the Trail Running series here: The Fascination of Trail Running: Are Mountain Runners the More Complete Runners?

Read part 2 of the Trail Running series here: From Jogging to Trail Running: The Best Expert Tips for Beginners

Read part 3 of the Trail Running series here: Upcoming Trends in Trail Running: The Digital World Conquers the Mountains

Read part 4 of the Trail Running series here: Products, Prices, Know-How: How the Community Ticks, and What They Expect from Equipment

Read part 5 of the Trail Running series here: Requirements for Outfitters and Manufacturers: “Specialty Retail Needs to See Trail Running as Its Own Sport”

Gunnar Jans ist Chefredakteur von ISPO.COM (Quelle: www.goettlicherfotografieren.de)
Article by Gunnar Jans, editor in chief
Comments
Key Topics
ISPO Newsletter
ISPO Newsletter
Signup now
Social Media