Facts on marketing, online shopping, retail strategies and branding
Sports Business in China
Running is the sport in China. For this reason Running holds huge opportunities for european manufacturers of running clothes. The number of participants in running events rises every year.
Fitness apps boom and the number of gym memberships rises rapidly.
Paying via WeChat or Aliplay is common far across country boarders in Asia.
The Chinese shop the therefore needed clothes often online with their smartphone. Probably 900 million Chinese will shop online by 2020.
Another important role plays the app „WeChat“. The platform is Facebook, WhatsApp and more all in one. About one third uses the app for online shopping as well.
Brands play a major role, especially for Millenials. European brands are very popular.
Image: Messe München GmbH
Athleisure and outdoor clothing from well-known manufacturers are a symbol of status for young Chinese. Fjällräven, thus, tries to convince the clients with its long traditions
Lowa ensures a high frequency of posts in chinese social networks. There is no other way to get noticed.
Lowa, as a brand, is also very popular with celebrities. The actress Zhu Dan who thrills millions of people in China with films of the genre martial arts to romantic comedies, wears clothes of the bavarian brand in her spare time.