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 Successful sports marketing in China
China | 07.06.2017

Facts on marketing, online shopping, retail strategies and branding

Sports Business in China

Running is the sport in China. For this reason Running holds huge opportunities for european producers of running clothes. The number of participants in running events rises every year. (Quelle: iStock/lzf)Fitness apps boom and the number of gym memberships rises rapidly.   (Quelle: iStock/XiXinXing)Paying via WeChat or Aliplay is in Asia common far across country boarders.  (Quelle: imago)The Chinese shop the therefor needed clothes often online with their smartphone. Probably 900 million Chinese will shop online by 2020.  (Quelle: iStock/VidorHsu)Another important role plays the app „WeChat“. The platform is Facebook, WhatsApp and more all in one. About one third uses the app for online shopping as well. (Quelle: iStock/dolphfyn)Brands play a major role, especially for Millenials. European brands are very popular. (Quelle: Messe München GmbH)Athleisure and outdoor clothing from well-known manufacturers is a symbol of status for young Chinese. Fjällräven thus tries to convince the clients with his long traditions. (Quelle: Fjällräven)Lowa ensures a high frequency of posts in chinese social networks. There is no other way to get noticed.  (Quelle: Lowa)Lowa, as a brand, is also very popular with celebrities. The actress Zhu Dan who thrills millions of people in China with films of the genre martial arts to romantic comedies, wears clothes of the bavarian brand in her spare time.  (Quelle: Lowa)
Running is the sport in China. For this reason Running holds huge opportunities for european producers of running clothes. The number of participants in running events rises every year. (Quelle: iStock/lzf)
Running is the sport in China. For this reason Running holds huge opportunities for european producers of running clothes. The number of participants in running events rises every year.
Image: iStock/lzf
Fitness apps boom and the number of gym memberships rises rapidly.   (Quelle: iStock/XiXinXing)
Fitness apps boom and the number of gym memberships rises rapidly.
Image: iStock/XiXinXing
Paying via WeChat or Aliplay is in Asia common far across country boarders.  (Quelle: imago)
Paying via WeChat or Aliplay is in Asia common far across country boarders.
Image: imago
The Chinese shop the therefor needed clothes often online with their smartphone. Probably 900 million Chinese will shop online by 2020.  (Quelle: iStock/VidorHsu)
The Chinese shop the therefor needed clothes often online with their smartphone. Probably 900 million Chinese will shop online by 2020.
Image: iStock/VidorHsu
Another important role plays the app „WeChat“. The platform is Facebook, WhatsApp and more all in one. About one third uses the app for online shopping as well. (Quelle: iStock/dolphfyn)
Another important role plays the app „WeChat“. The platform is Facebook, WhatsApp and more all in one. About one third uses the app for online shopping as well.
Image: iStock/dolphfyn
Brands play a major role, especially for Millenials. European brands are very popular. (Quelle: Messe München GmbH)
Brands play a major role, especially for Millenials. European brands are very popular.
Image: Messe München GmbH
Athleisure and outdoor clothing from well-known manufacturers is a symbol of status for young Chinese. Fjällräven thus tries to convince the clients with his long traditions. (Quelle: Fjällräven)
Athleisure and outdoor clothing from well-known manufacturers is a symbol of status for young Chinese. Fjällräven thus tries to convince the clients with his long traditions
Image: Fjällräven
Lowa ensures a high frequency of posts in chinese social networks. There is no other way to get noticed.  (Quelle: Lowa)
Lowa ensures a high frequency of posts in chinese social networks. There is no other way to get noticed.
Image: Lowa
Lowa, as a brand, is also very popular with celebrities. The actress Zhu Dan who thrills millions of people in China with films of the genre martial arts to romantic comedies, wears clothes of the bavarian brand in her spare time.  (Quelle: Lowa)
Lowa, as a brand, is also very popular with celebrities. The actress Zhu Dan who thrills millions of people in China with films of the genre martial arts to romantic comedies, wears clothes of the bavarian brand in her spare time.
Image: Lowa
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