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 Online Retail is Growing: 12.5 Percent Revenue Growth
Retail | 23.02.2017

The industry association bevh explains the growth in online retail

Online Retail is Constantly Growing and Offers Opportunities: 12.5 Percent Revenue Growth

Online Retail is Growing: 12.5 Percent Revenue Growth. Online retails offers both opportunities and challenges to the sports business. (Quelle: Messe München GmbH)
Online retails offers both opportunities and challenges to the sports business.
Bild: Messe München GmbH
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Online and mail-order purchases, as a whole, reached a gross turnover of 70 billion euros in 2016. The Bundesverband E-Commerce und Versandhandel (Federal Association of E-Commerce and Mail-Order Trade, bevh) sees clothing at the top in its study, at €11.16 billion.

Online retail has long since evolved into a primary sales channel for the sporting goods industry. According to the industry association bevh, online sales made up 13 percent of retail in 2016. 



As bevh communicated in its annual balance sheet, the e-commerce sector registered a growth in its gross turnover of 12.5 percent, to 52.74 billion euros. The revenue for online and mail-order retail as a whole grew to around 70 billion euros.

Read here: What industry and retail need to know about today’s customers

Every eighth euro is spent online

Gero Furchheim, president of the bevh: “More than every eighth euro in German retail no longer goes into the store register, it goes to the e-commerce and mail-order purchasing industry. E-commerce is continues to become a better and better local supplier, because consultation, selection, and service are offered across the board.”



Above all, clothing has the largest share in online retail at a revenue of 11.16 billion euros. That also means an opportunity for the sports industry: New target groups can be tapped and customers acquired through the digitalization of the business.

“Roughly 40 percent of those surveyed have their steady online shopping site – and they’re getting more frequent – while 80 percent of people surveyed currently shop online at least once a month. Most do it even more frequently than that,” says Christoph Wenk-Fischer, chief manager of the bevh.

Video: Retail and athletes are going digital

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