Greenroom Voice is a platform that uses its proprietary Greenroom Voice Transparency Tool to evaluate and present the sustainability of individual brands and products.
Essentially, the Greenroom Voice Transparency Tool consists of a questionnaire that was developed together with Chur University of Applied Sciences and is modified annually to account for new innovations.
The results of the questionnaire are then graphed along three axes (brand management, brand commitment and product) to show a brand’s performance over five bars.
The tool can be used to determine and compare a brand’s environmental performance, its commitment to responsibility and its products, including its supply chain. This lets retailers and consumers as well as the industry itself receive a fast, independent and comprehensive overview of the sustainability of individual products and brands.