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 Adidas Expands Support of eSport
Sports-Business | 12.01.2017

Adidas Expands Support of eSport

Adidas to Supply Equipment for French eSport Crew “Team Vitality”

Adidas Expands Support of eSport. The eSports industry is growing – and Adidas is now coming on board with one team. (Quelle: Thinkstock)
The eSports industry is growing – and Adidas is now coming on board with one team.
Bild: Thinkstock
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Adidas is expanding its support of eSports: the sports equipment manufacturer is providing jerseys for gaming events to Team Vitality, the French eSports team.

“eSport is expanding on all fronts, whether in media presence or commercial success. The partnership with Adidas confirms this trend,” explained Team Vitality boss Fabien Devide. Adidas is the first company in the sports-business to enter the French eSports market. Since 2013, Adidas has also supplied the Copenhagen Wolves, a Danish team.

Team Vitality has teams for League of Legends, Call of Duty, Fifa 16, Rainbow Six Siege and Halo. The worlds of gaming and sporting goods are in general coming closer together – for example, brands including Salomon and The North Face are advertising in the winter sports action game Steep

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