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 ISPO SHANGHAI and Sports Tech Asia Are Growing Together
China | 04.01.2017

Joint Venture with Chinese Exhibition Organizer

Textile Production: ISPO SHANGHAI and Sports Tech Asia Are Growing Together

ISPO SHANGHAI and Sports Tech Asia Are Growing Together. SHANGHAITEX is one of the most influential textile exhibitions in China: Now it will be working together with ISPO SHANGHAI. (Quelle: Adsale)
SHANGHAITEX is one of the most influential textile exhibitions in China: Now it will be working together with ISPO SHANGHAI.
Bild: Adsale
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ISPO SHANGHAI 2017 is growing even stronger and expanding. Alongside the multi-sector ISPO SHANGHAI trade fair, 2017 will see the first Sports Tech Asia, an exhibition for producers in the sporting goods market. The joint venture will bring together the organizers Messe München, SHANGHAITEX and Adsale Exhibition Services.

Water-resistant, breathable, even temperature-regulating: High-tech technology is everywhere in our clothing. Every year, ISPO TEXTRENDS demonstrates the newest developments at ISPO MUNICH, ISPO BEIJING and ISPO SHANGHAI. But how are the materials actually manufactured and processed?

ISPO SHANGHAI is set to be giving answers to this question. 2016’s exhibition was a huge success, even though it was only the second one. The trade fair will be expanding in the coming year through a joint venture with the Chinese exhibition organizer Adsale Exhibition Services: At the same time as ISPO SHANGHAI (July 6–8, 2017), Messe München will be organizing the Sports Tech Asia trade fair in cooperation with Adsale.

At ISPO SHANGHAI 2017, you can get to know the Chinese sports market really well: Sign up to be an exhibitor here >>>

Showing the Complete Textile Production Process

Over the 2000-m² space at the Shanghai New International Expo Centre (SNIEC), the wall between finished sports production and their production processes will be broken down. “Sports Tech Asia is a unique asset and will offer exciting synergy possibilities for ISPO SHANGHAI,” explained Klaus Dittrich, CEO of Messe München GmbH.

Read here: Insulation innovations for spring/summer 2018 >>>

From manufacture to finished material: Sports Tech Asia will demonstrate the complete production process. (Quelle: Adsales / Messe München GmbH)
From manufacture to finished material: Sports Tech Asia will demonstrate the complete production process.
Bild: Adsales / Messe München GmbH

Amber Ip, Project Manager at Adsale Exhibition Services, explains the form these synergy effects will take: “We want to show the complete production chain and present the most innovative machines and technologies.”

Adsale Exhibition Services are experts in this field – every two years, the company organizes ShanghaiTex, a key textile production exhibition with more than 1200 exhibitors in the Asian region. 


The Technology Areas You Will Be Able to Find at Sports Tech Asia:

  • Production of outdoor shoes, apparel and gear
  • Technology for the production of shoe soles and outer materials for the outdoor sector
  • Machines for the producing outdoor products
  • Wearable technology
  • Special chemicals and dyes
  • Innovative material and technologies

Yet exhibition visitors don’t just have to take a passive role at Sports Tech Asia – Messe München and Adsale are placing a much greater focus on active participation.

“There are a few stands being planned which will turn the exhibition with its products into a much more interactive experience for visitors,” says Ip.

At the trade fair you will be able to test 3D-printed shoe soles. (Quelle: Adsales)
At the trade fair you will be able to test 3D-printed shoe soles.
Bild: Adsales

ISPO SHANGHAI 2017: The 3D-Printed Shoe Sole

Among other things, there will be a “3D-printed Shoe Sole Experience Zone,” where visitors will be able to see different materials for shoe soles on display, along with the 3D printer that printed them. The visitors will also be able to test the different soles, experience and get first-hand knowledge of the different materials and which soles would be used for which soles.

Another project being planned is the “World of Braology in Sports.” This will show visitors how sports underwear is made and which materials are used in the production process.

“A few details are yet to be sorted out, but we are going to put on the best multi-sector exhibition in sport,” says Ip.

Want to Learn About 2019’s Textile Trends Now? Order the ISPO TEXTRENDS Trendbook 2018/2019 >>>

Florian Pertsch (Quelle: ISPO)
Article by Florian Pertsch, author
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